The 2024 Collection is a joyful expression of women’s and men’s eyewear. Bright prints and patterns are emblazoned on chunky crystal acetate frames, offering a welcome injection of colour-burst joy.

Since its introduction nearly six decades ago, United Colors of Benetton has been a master of colour. A pioneer of colour-blocking and primary tones in contemporary shapes for women and men, United Colors of Benetton has become the go-to brand for joyful colour-soaked expression.

The United Colors of Benetton SUN24 eyewear collection layers the brand’s colour credentials with signature vibrant prints and patterns and a minimalist design handwriting. Crystal colour hues in transparent coloured acetate and subtle colour pops sum up the new collection of fun frames.

Playful prints, patterns and expertly defined colour outlines are juxtaposed with hand painted metal rims. As always, United Colors of Benetton SUN24 injects fun into the sun.

Since its inception in 1965, United Colors of Benetton has kept colour at its heart. Nearly six decades later, nothing has changed. The Italian brand continues to lead the style stakes in its own colour-drenched, and inimitable fashion.