Local start-up brand soars to the international stage

To provide users a better online experience, we will conduct website system update from 5:30pm to 8:30pm on 28 November 2024 (HKT). The website function will be suspended during this period. All services will be returned to normal once the update is completed. Sorry for any inconvenience caused.

Website System Update Notice

Sing Sing Rabbit worked with Samsung to release Sing Sing Rabbit-branded themes for its phones and umbrella gifts.

During the Licensing Show, Sing Sing Rabbit earned an opportunity to collaborate with a major local property developer.

25 April 2017

<h4>Although Hong Kong’s licensing industry has been developing for some time, licensing properties that originate from the city remained scarce. This changed in recent years, when Hong Kong’s cultural and creative industries began taking off, and local designers and brands started gaining popularity in the market. There are even licensors that specialise in promoting Hong Kong-created licensed characters, such as Sing Sing Rabbit.</h4> Sing Sing Rabbit is an online singer who debuted in 2011. Always donning a large rabbit mascot head when she sings, Sing Sing Rabbit rose to prominence when her mysterious identity and endearing character caught the attention of the Taiwanese media. Because Sing Sing Rabbit speaks Japanese, a talent agency from Japan also signed her up and released her first album in 2012, which added more fans to her following. Sing Sing Rabbit’s career reached a turning point in 2014, when she sent a 3D-printed figure of herself to the edge of the atmosphere using a space balloon. She then used the footage of the trip for her MV, which made her the world’s first singer to make an MV using high-altitude aerial photography. The feat was widely reported by the media, and it attracted a Swedish headphone manufacturer to approach her to create a licensed character for a product that became her first licensed product. “It was only then that I realised I could work with different industries to create licensed products and services. When we joined the Licensing Show for the first time in 2015, we earned an opportunity to collaborate with a major local property developer to host Sing Sing Rabbit-themed festive activities at eight of its shopping malls.” Sing Sing Rabbit added that this year marks her third time joining the show, and it has resulted in many unexpected collaborations that have helped the brand “take off”. Sing Sing Rabbit was invited by several retailers to collaborate. For example, Samsung agreed to release Sing Sing Rabbit-branded themes for its phones and umbrella gifts during Easter. UA Cinemas’ “UA Pop” launched a series of limited-edition accessories for film buffs, such as popcorn-shaped tote bags. Sing Sing Rabbit said: “We never imagined the chance to work with major global brands. For local start-up brands like us, it is an invaluable opportunity to have a platform to showcase our work to so many global brands and industry representatives, and to expand our business and raise our profile.”

Events at a Glance

Partners and Supporting Organisations 2024

Success Stories

Previous Event Information

Events

e-Fair Catalog

Exhibitor List 2024

SME Export Marketing Fund

Resource Centre

Exhibition

ALC Programme

About Licensing Academy

Media Partners 2024

Press Releases

Photo Gallery

Video Gallery

Media Centre

Press

Value for Money Hotels

HKTDC Marketplace app & E-badge

Visitor's rules and regulations

Caution on third party promotional offer

Visit

AIRFARE OFFERINGS

Visa & Permit for Entering Hong Kong

Important Notice for Indian Nationals Travelling to Hong Kong

Message for Muslim Visitors

Customs Requirements on Cross-border Cash Controls

Tour Information for Hong Kong

HKeMobility

Extreme Weather Arrangement

Travel Info

Market Trends

SME Support

Intelligence & Services

Enquiries

HKTDC Events

Intelligence Hub

Booth Format

EVENT AT A GLANCE

More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

From comic strips to shopping mall

Taiwanese enterprises tap the Chinese mainland, Hong Kong and Taiwan markets with popular characters

Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

Korean Cartoon Character Breaks into Asian Market by Brand Licensing

Japanese firm set to tap Asian markets with licensed brand CRAFTHOLIC

Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

Licensing Show brings business opportunity for Mobile Girl accessories

Van Gogh’s universal appeal brings endless licensing opportunities

Homepage

Media Partners

Circular

Business Matching

Contact Us

Advertising Opportunities

Asiawide Franchise

Business Focus

CharaBiz.com

I Love Character

Total Licensing

Character Databank

Universe Business

Value-added IP Services

Video-on-demand Pass

Additional Facilities & Services Order Form

Hong Kong International Licensing Show 2023

Asian Licensing Conference 2023

Caution on Third Party Promotional Offers from Fair Expo / Fair Guide / Expo Guide / Event Fair

Fast Action Scheme

Caution on Rental of Credit Card Payment Terminals

Special Circular: Enforcement of Green Card System for Stand Fitting Contractors at HKCEC2010