We've shipped a whole container of crispy jerky and chewy jerky in different flavours from Taiwan for our exhibition at the Expo. But the sales response has been exceptional and far exceeded our expectation. A large number of consumers from Hong Kong and Mainland China have come to our booth to purchase our jerky items. At this rate of sales, all of our jerky products will be sold out by the fourth day of exhibition.

Overall sales amount is about 20% better than last year. We’ve also got in touch with several participating exhibitors at Gourmet Zone to explore collaboration such as using Zhen Jiu to make baijiu-infused chocolate and pairing our sake with Japanese snacks.

We have had to replenish stocks repeatedly to cope with the strong buying appetite. We’ve established contact with several importers from Hong Kong, Mainland China and Thailand who indicated interest in our haskap juice. Some local restaurants also approached us to explore cooperation. The Expo offers an excellent platform to promote our brand as well as B2C and B2B expansion.

In tandem with ‘Delights Across Mainland China’, one of the themes of the Expo, a whole freshly-roasted lamb from the natural grassland of Inner Mongolia was offered to consumers on each of the first three days of exhibition. The reception has been exceptional as consumers lined up in a long queue to snap up the tasty mutton. The traffic of visitors has been strong. Sales results are better than last year.