Our group is selling Korean beauty brands through online platform. After our first participation in last year’s Beauty & Wellness Expo, we see a lot of potential in the Hong Kong for Korean beauty brands. Apart from medicube, we have brought two more brands including APRILSKIN and Glam.D to this year’s expo under the theme of ‘Korean Beauty Trends 2024’ and expanded the size of our booth substantially from 36 square metres to 96 square metres. These three brands are the most famous and popular beauty brands in Korea. There is always a long queue waiting to enter our booth every day, indicating that Hong Kong customers trust our three Korean brands. We expect the number of our new customers at this year’s expo will be higher than last year’s 75% increase. Our best seller is medicube’s AGE-R Booster Pro beauty device with an average sales volume of more than 1,000 sets (expo price: HK$1,700 each) per day. Other medicube beauty products are also well-received by Hong Kong consumers. We’ll definitely come back next year.

Stylevana, a one-stop online shop for Korean and Japanese skincare and makeup products, has joined the Beauty & Wellness Expo for the first time to boost member acquisition and understand more about consumers’ preferences. Visitors who sign up for Stylevana at the expo will have a chance to win free gifts in our lucky draw and enjoy instant shopping discounts. Through this member acquisition campaign, we have increased the number of our members by two to three times. Onsite sales turnover will exceed our expectations to hit HK$600,000. Since our skincare products come from famous Korean brands, consumers like them very much. It is a very successful show. We’ll expand the size of our booth next year and bring more Korean skincare products to the expo.

Celebrating its 10th anniversary this year, BE.ST Organic, a brand for Australian-made organic skincare products, has been participating in the Beauty & Wellness Expo since its inception. We are highlighting eye essence and rose hydration at this year’s expo. To attract new customers, we are selling three new products at special prices ranging from HK$300 to HK$500. We offer home beauty devices as free gifts to customers buying our high-end skincare products because home beauty devices are getting popular. As all these promotional efforts bore fruit, we expect that sales turnover generated by the five-day expo will reach HK$600,000.

Our team formed by registered nutritionists, product experts and a doctor in biology sources quality health supplement, skincare products and essential oils from Australia and New Zealand. Each item in our selection is made from natural ingredients and backed by scientific research evidence. Through our first-time participation in the Beauty & Wellness Expo, our team members help consumers understand their needs and educate them on making the right choice of health and skincare products. As our products are sold through our online shop and department stores, this physical expo provides a great place for us to talk to consumers directly and also to explore B2B cooperation opportunities. After Covid-19, people realise the importance of staying healthy. As our high-quality products originated from different brands are sold at affordable prices, feedback from visitors is very good. Our vitamin gummies and probiotics powder sachets sell very well at the expo. We hope to achieve HK$100,000 in onsite sales. We’ll definitely come back next year.

The Beauty & Wellness Expo, the Food Expo and the Home Delights Expo held concurrently have become a popular family event in summer. That’s why we have chosen the Beauty & Wellness Expo as the platform to promote our own brand ‘YesNutri’ which provides nine series of health supplements and personal care products that can meet the needs of family members of different ages. The expo provides a comfortable environment for us to increase our brand exposure and to let different age groups know that our products are of high quality and reasonably priced. Our nutritionists are here to answer customers’ enquiries and provide advice and nutrition information to them. We offer discounts up to 80% off to expo visitors. As purchasing power for health supplements has increased, we are satisfied with onsite sales. We expect that the five-day expo will bring HK$100,000 in sales turnover to our company. It is worthwhile to return to this expo next year as part of our brand-building initiatives.

We are the sole agent of BHAWA spa products in the Greater China region. Our cooperation with BHAWA, a quality spa operator in Thailand, started in 2022. We have been participating in the Beauty & Wellness Expo since 2022 to increase our exposure and promote our brand in a physical expo because our products are sold online only. This physical expo provides an excellent opportunity for us to let consumers try our products and collect their feedback directly. Apart from local consumers, we are keen to promote our brand to visitors from Mainland China as well. We are promoting our latest products such as nourishing dry oil at the expo. The HKTDC has done a great job in promoting the expo and our products via social media. Average spend per customer at the expo is about HK$500 and we hope to achieve HK$30,000-40,000 in onsite sales turnover.

As a global cross-border e-commerce platform, HongKong Mall provides customers with a diverse range of products with global characteristics while offering cross-border sales services to merchants and helping them develop online business. We have recently cooperated with Guangzhou Metro to install cross-border bonded vending machines along the rail lines to help merchants enter the Greater Bay Area market. We have maintained our presence in the Beauty & Wellness Expo to provide offline sales channels to HongKong Mall’s merchants, allowing customers to experience the products of our merchants directly so that both parties can enjoy the convenience of the O2O consumption model. The best-sellers are yumei series up to 90% off and HK$100 for 14 masks. Other best-selling brands include Suisse Reborn, Dr. Schafter and Dr. Bauer. This year, customers are more willing to spend than in previous years, and the atmosphere at the fairground is also more vibrant. We expect to achieve six-digit onsite sales turnover this year, and sales turnover on the first day of the expo saw double-digit growth compared to last year. As the Beauty & Wellness Expo is important to our business development, we’ll continue participating in the expo next year.