All women want to look younger and beautiful, driving the demand for home-use beauty devices. Continued participation in the Beauty & Wellness Expo helps us to promote our CosmoBoxx brand and our high-end home-use beauty devices which are imported from Israel. We have made great efforts to promote our participation in this expo through our website, TV commercials, digital billboards and HKTDC’s advertisements. Our booth has successfully attracted many visitors to try our beauty devices. Visitors like our beauty devices because they are multifunctional, easy to operate, safe and reasonably priced. Visitors not only from Hong Kong but also from Macau, Mainland China and overseas bought our beauty devices. We forecast that our onsite sales will reach HK$800,000.

Our group is selling Korean beauty brands through online platform. After our first participation in last year’s Beauty & Wellness Expo, we see a lot of potential in the Hong Kong for Korean beauty brands. Apart from medicube, we have brought two more brands including APRILSKIN and Glam.D to this year’s expo under the theme of ‘Korean Beauty Trends 2024’ and expanded the size of our booth substantially from 36 square metres to 96 square metres. These three brands are the most famous and popular beauty brands in Korea. There is always a long queue waiting to enter our booth every day, indicating that Hong Kong customers trust our three Korean brands. We expect the number of our new customers at this year’s expo will be higher than last year’s 75% increase. Our best seller is medicube’s AGE-R Booster Pro beauty device with an average sales volume of more than 1,000 sets (expo price: HK$1,700 each) per day. Other medicube beauty products are also well-received by Hong Kong consumers. We’ll definitely come back next year.

Stylevana, a one-stop online shop for Korean and Japanese skincare and makeup products, has joined the Beauty & Wellness Expo for the first time to boost member acquisition and understand more about consumers’ preferences. Visitors who sign up for Stylevana at the expo will have a chance to win free gifts in our lucky draw and enjoy instant shopping discounts. Through this member acquisition campaign, we have increased the number of our members by two to three times. Onsite sales turnover will exceed our expectations to hit HK$600,000. Since our skincare products come from famous Korean brands, consumers like them very much. It is a very successful show. We’ll expand the size of our booth next year and bring more Korean skincare products to the expo.