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Previously exhibited at the Venice Biennale as an artist, Han Chong was drawn to fashion as he was driven by a desire to create work that can touch more people. He decided to launch Self-Portrait - a moniker that reflects the women for whom he designs, with the sole aim to create beautiful clothes that would make women feel special.
Self-Portrait was established in 2013 in London, with a creative vision to make beautiful design accessible to all women. The Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.
Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.
Born in Penang, Malaysia, Han Chong studied Fashion Design at Central Saint Martins in London. Fuelled by his own training at Central Saint Martins, Han is committed to supporting the next generation of creative talent and in 2018, established a five-year scholarship program with Central Saint Martins offering financial backing for five students to complete their MA degree as well as offering mentorship on navigating the realities of operating a fashion business.
In December 2021, Han Chong announced the establishment of SP Collection, a holding company aimed at discovering, nurturing, and developing creativity and design. As part of this expansion, SP Collection acquired the luxury brand Roland Mouret and showed the first collection in Summer 2022.
In 2024, self-portrait Residency launched, a programme that sees creatives from all disciplines invited into the brand’s studio to design using their own distinctive style. This initiative aims to encourage best in class craftsmanship and design by providing self-portrait’s infrastructure, platforms, resources, teams, and distribution network to spotlight and promote external creatives, offering them the freedom to dream and create.
SELF-PORTRAIT.COM | @MRSELFPORTRAIT
Self-Portrait was established in 2013 in London, with a creative vision to make beautiful design accessible to all women. The Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.
Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.
Born in Penang, Malaysia, Han Chong studied Fashion Design at Central Saint Martins in London. Fuelled by his own training at Central Saint Martins, Han is committed to supporting the next generation of creative talent and in 2018, established a five-year scholarship program with Central Saint Martins offering financial backing for five students to complete their MA degree as well as offering mentorship on navigating the realities of operating a fashion business.
In December 2021, Han Chong announced the establishment of SP Collection, a holding company aimed at discovering, nurturing, and developing creativity and design. As part of this expansion, SP Collection acquired the luxury brand Roland Mouret and showed the first collection in Summer 2022.
In 2024, self-portrait Residency launched, a programme that sees creatives from all disciplines invited into the brand’s studio to design using their own distinctive style. This initiative aims to encourage best in class craftsmanship and design by providing self-portrait’s infrastructure, platforms, resources, teams, and distribution network to spotlight and promote external creatives, offering them the freedom to dream and create.
SELF-PORTRAIT.COM | @MRSELFPORTRAIT