Shenzhen aoilei clothing co., ltd is a clothing company that was established 30 years ago, focusing on the production of trench coats and jackets, and is a leading company domestically. Most of our products use materials imported from Japan and Europe, as well as independently developed fabrics that are wrinkle-resistant and waterproof. We handle everything from research and development, production, design, and quality control to sales by ourselves.
This is our first time participating in an exhibition outside mainland China. Before coming to this exhibition, our goal was to accurately approach 50 potential customers every day. On the first morning, we have already received more than 20 customers from all over the world, including Europe, Italy, and South Korea. Among them, several customers are brands with more than 60 chain stores, some traders with offices in Hong Kong and fashion buyers.
In addition, every time we liaise with customers, we will encourage them to use the scan2match function provided by the organiser, hoping they can stay connected with us online.
Axry Future Lab is a company from Luxembourg, mainly engaged in a global virtual showroom. It provides various virtual services to different fashion brands such as data asset creation, a one-stop product selection and purchasing process, and connecting brands and retailers to expand into international markets. The company adapted to an environmentally friendly and low-carbon concept, allowing fashion brands to reduce product sample production steps. On the other hand, retailers can check out the material, texture and fit of the garments directly from the platform, which helps reduce sample transportation costs and carbon footprint, thus constructing a sustainable fashion ecosystem.
Since our product is relatively new to the market and still in expansion, we are here to look for some open collaboration in Hong Kong. We hope to liaise with 100 potential clients during the four-day exhibition. In just half a day since the exhibition opened, we have already connected with more than 20 potential clients, including the Macau Fashion Industry Association. The results have been very encouraging.
Saihan Anda is a one-stop enterprise from Inner Mongolia, and we have been focusing on the cashmere field for nearly 30 years. Our business scope includes raw material procurement, spinning, design, processing, finished clothing and retail.
We are loyal fans of this exhibition and have participated for over a decade. Fashion Instlye provides us with a good platform to connect with foreign customers. Moreover, their service is excellent. They can accurately recommend buyers who are targeting high-quality cashmere to us. Over the exhibition days, we have been busy with receptions and have attracted many potential worldwide customers, including those from New Zealand, the United States, and Southeast Asia. Some have placed orders directly, and some are returning customers.
The organiser introduced a click2match platform after the pandemic, which also helped us with business negotiations. In the past few days, many clients have inquired about product specifications and prices through the chat function, resolving potential language barriers that may occur in face-to-face negotiations.
Oud Design is a Hong Kong-based brand that specializes in handmade jewelry.
Personally, I have an open attitude toward this exhibition, and we welcome both retail and wholesale opportunities. During the exhibition, I was able to interact with two types of customers. Particularly on the wholesale side, there was significant interest from Southeast Asian buyers, and buyers from Japan, the Philippines, and India visited my booth to exchange contact information.
Themed with "Fashion Accessories", the Taiwan Creative Industries Development Association and the Getmii, have brought together five brands and two jewelry designers to participate in Fashion InStyle 2024.
The main aim of participating in this event is to take advantage of Hong Kong as a platform to reach more buyers from Asia and worldwide. During the exhibition, we have connected with over 30 potential clients from Mainland China, Vietnam, Myanmar, Singapore, India, Indonesia, Russia, Spain, and Sweden who showed interest in our products. We estimate achieving a turnover of more than 200,000 US dollars. The results of this exhibition very much meet our expectations and provide a great shortcut for Taiwanese brands to connect with the world.
LLC AMICTUS is a fashion brand which is making a kind of fashion wear for women’s casual life. Something like evening wear as well, jeans, different types from the top till the bottom. I'm here just because I'm trying to find suppliers and partners for starting to make swimwear.
Fashion InStyle is a friendly fair, it's not so huge but includes different types of products, such as packaging, sources, production, jeans and swimwear.
Today is the first day but I have already met a couple of clients. Especially one swimwear company, and I hope that we will move on with a closer partnership in the future. And now I will be waiting for the sampling. Also, I found some down jackets that might be suitable for my brand as well.
Not budget now, because here is mostly for trying to find some new partners and producers. But MOQ is okay here, the budget depends on the models which we are going to develop. Let's say, for example, if the swimming suit will be okay, maybe we will start from the MOQ, then we will continue and add a lot of models.
Gail Sorronda has been a fashion brand flagshipped in Brisbane, Australia, for almost 20 years, and this is the 2nd time visited Fashion InStyle. This time we are looking for accessories to elevate some of our pieces. We went through every store and exchanged some cards on the morning of the 1st day, and have successfully found details, ideas, and textiles as well in this fair.
This exhibition is great. As there are a lot of personalised opportunities that match what we are looking for as well, and the products have a very nice quality standard too, the experience is inspiring. I will absolutely introduce this fair which I have already spoken highly in the industry in Australia.
Saturday Club is a Singapore-based online global fashion brand that specialises in ladies’ wear. We are here in Fashion InStyle to look for new suppliers and also to expand our product range that we carry online to more variety to our customers.
We walked through the fairground on the first day of this event and found that lots of exhibitors are encouraging, and we are ready to explore opportunities with 2 of the suppliers. Especially the one we found in the Athleisure zone, as we are constantly bringing in to our customers, in terms of yoga wear, not just for sports itself but something that they can pair with the usual outfits and carry daily, and we are planning to order at around 5000 pieces in this exhibition.
It is our first time visiting a fair of this scale, and we have a pretty good impression here, especially the business matching service and the Click2match in order is very useful. In the sense that even before we are here, we can clearly identify the suppliers we want to talk to, because the information is all listed in the Marketplace. After we were here, there was a staff member guiding us around the area and it even gave us a better sense of how to look for suppliers so we could plan the visit efficiently. I will definitely recommend others in similar in Singapore to visit this fair.
Jojo Ross is a New Zealand designer carrying the brand JOJO ROSS. We mostly do some custom pieces and some ready to buy pieces a well, but we are often our customers will want this dress and a different fabric or in a different sleeve or so; we work very closely with building our customers' wardrobes with them as opposed to just selling one thing to one person.
It's really good experience for me to have a direct relationship here in Fashion InStyle. I have already met some companies, fabric suppliers or zip suppliers, so i can contact them directly and understand what they can do and then cut out the middleman.
As I am mostly looking at fabrics, I was really interested in the one packaging business.They had really great quality brand labels, tags and bags that I'll be really interested in.
Cavalera is a Brazilian brand focused more on men's clothing, but we also have a feminine line, and it was it's a brand that was created 20 years ago it in a high fashion street wear for men.
We wanted to see trends market trend mostly and see what's new in the market, such as fabrics, finishing, garments and technologies. I think the Brazilian market is still not so prepared for new technologies, statues, and fabrics. And in the fair, we saw some new techs and some new fabrics like sustainable fabrics, heat-tech fabrics, mosquito repellent fabrics, and different water-resistant fabrics too. It was very nice.
We do meet some interested suppliers here at the fair, but we don't work like order in place. We must go back to Brazil, and do some accounts, to see how many clothes of that we can sell. See what fits with our collection.
DOUBLEWOOT is a Malaysian-grown fashion label specializing in producing and launching high quality women's work and casual apparels. We are here at this fair because we want to see what the new things are that's available right now, especially after COVID.
We went to fabric shows in Japan and Thailand before and we think so far this fair is the best compared to Tokyo and Bangkok. Because even Tokyo and Bangkok, they also have suppliers from China and being here in Hong Kong could be more direct.
AMARO is a premium ladies' wear brand selling high-quality fashion online and in 7 physical stores, which is a leading OMI fashion brand in Brazil. We also offer our creation of products that are complemental to our assortment as a marketplace.
We are looking into finishing goods and fabric in Fashion InStyle, as we work a lot in tailoring and woven products, accessories, tops and dresses etc. It is good that I have selected many suppliers in this fair that suit our business, especially in price and quality. Also, as we are a fast-fashion brand that launches our new collection monthly, suppliers that are fast in sampling will be perfect for us and some of the exhibitors here can do 7-day quick sampling. We potentially spend at least USD 25-50K after we collect the sample.
The staff and setting here are amazing, they help me a lot in business matching and negotiating with the suppliers. Especially the Click2Match function is useful for me. I do not have to use the badge anymore. Also, before my scheduled meeting, I used Click2Match to register the suppliers I liked because all their information was online.
Atunas, established in 1975, is a Taiwan-based clothing company focusing on developing a wide range of sports goods, from water sports products, outdoor leisure wear, fitness equipment, to personal protective gear. The major aim of participating in Fashion InStyle was to understand the current situation of Hong Kong exhibitions after the pandemic. Also, as our company is gradually shifting some products towards functional fashion style, we hope this opportunity can help us find garment suppliers with a stronger sense of fashion. Our target purchase items include scarves, hats, seamless underwear, down jackets, and environmentally friendly products.
The quality of the suppliers at this exhibition is high, and we are likely to cooperate with them. Due to the significant price variations in the products offered by diverse kinds of suppliers, coupled with the need to review their templates, we plan to conduct further negotiations once we return to Taiwan. Nonetheless, from an initial review, a few may offer potential opportunities, with a purchasing budget that may fall within 300,000 to 400,000 US dollars.
As our company highly emphasises environmental conservation, we appreciate that the exhibition marks all green suppliers, and it is easy for us to identify the related suppliers. Furthermore, we utilised the exhibition's 'scan2match' feature to scan the exhibitor QR codes, which allowed us to add exhibitors to the 'My Favourites' list in the application. The 'click2match' feature also allowed us to quickly communicate with exhibitors, which aids in facilitating transactions. These features are quite impressive!
Caitlin Mitchell is the Managing Editor of Apparel Magazine and the Founder of the New Zealand Fashion Council. The Council is passionate about helping the New Zealand industry thrive and elevating New Zealand to a world platform.
Apparel Magazine and myself, we've brought up three New Zealand designers to come to Fashion InStyle to experience the expo. And they've already found some great suppliers that they can work with. And they're really happy that they've made these connections and networking with new people and in the industry that they can move forward with.
We're a really proud media partner of Fashion InStyle, and I think it's a fantastic event; I think more people should come and experience the different sourcing and meet all those different suppliers here.