Attending the press conference to kick off the 2024 Book Fair are (from left): Edmund Chan, Director of the Hong Kong Publishing Federation; Yau Lop-poon, Editor-in-Chief of Yazhou Zhoukan; Sophia Chong, Deputy Executive Director of the HKTDC; Elvin Lee, Chairman of the Hong Kong Publishing Federation; Alan Cheung, Curator of the World of Art & Culture; and Wong Kwok-shiu, veteran film critic and director.