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Albert Gajšak
CEO & Co-founder
CircuitMess d.o.o
Croatia
Specialising in the development and production of AI-powered STEM DIY toys, CircuitMess is participating in the Hong Kong Toys & Games Fair for the first time because Hong Kong provides an important gateway for us to further develop the Asian market. Currently, we have distributors in Europe and North America. As 30% of our sales turnover is generated by our online sales to the Asian market, we are keen to find new distributors and open a new warehouse in this region. In just a few hours after the opening of the fair, we have found potential distributors from India, Mainland China and Saudi Arabia and a potential buyer who is a toy retailer in Hong Kong. We expect we’ll be able to form partnerships with 10-50 new distributors through this fair. Each new distributor will place a trial order worth US$20,000-50,000. We are happy with buyer traffic at the fair. As the fair has generated lots of new business opportunities, we’ll definitely come back next year.
Peter Law
Senior Sales Manager
Panley (H.K.) Ltd.
Hong Kong
Learning Kitds is our own brand for paper toys such as board games, card games and puzzles which are made from FSC-certificated paper and adopt soy ink printing and paper packaging. Buyers’ feedback has been encouraging. Buyers’ feedback has been encouraging. The number of buyers visiting our booth has increased by 30-40% as compared to last year. We are happy to have seen more European buyers this year. We have found more than 10 potential buyers from Bulgaria, the Czech Republic, Japan, Korea, Malaysia, Spain, Thailand, the United Arab Emirates and the US who have made serious enquiries about our green toys. They are leading importers, distributors and school supplies buyers with strong purchasing intention. The HKTDC’s Click2Match platform is a precise tool that helps connect with solid buyers from the Czech Republic, Spain and Thailand online for us to meet at the fair. As the global toy market is picking up, we expect new orders generated by this year’s fair to grow by 10-15% over last year’s fair. We would like to thank the HKTDC for its great efforts in promoting the fair through social media, bringing buying missions from Europe and Southeast Asia to visit our booth and arranging overseas journalists to interview us. Separately, the ESG Pavilion provides an excellent platform for us to promote eco-friendly toys to international buyers and demonstrate our ESG pledge. We see a bright prospect for green toys.
Kunnika K
Export Sale
Thaicolor Clay Co. Ltd. (TCC)
Thailand
Founded in 1998, TCC specialises in the production of non-toxic modeling clay, dough and wax crayons in Thailand. The Hong Kong Toys & Games Fair held annually provides a good opportunity for us to meet our existing customers and look for new customers. Currently, 80% of our products are exported to Europe and Southeast Asia while the rest is sold in the domestic market. At this year’s fair, we hope to expand into new markets such as North America and South America. We are happy to see more energy in the fair. We have met with a lot of new buyers from Asia, Australia, Hong Kong, Mainland China and the US. We expect at least five new buyers will place orders for our products after the fair. Demand for our modeling clay and dough remains strong because this kind of educational toys can help children develop motor skills and boost imagination.
Minji Kim (second from left)
Manager
Gabe Inc.
Korea
Gabe is a leading educational toy brand in Korea. We have developed two product lines for STEM toys, one for the kids and the other for the seniors. This is our first time participating in the Hong Kong Toys & Games Fair to promote our STEM toys to international buyers and to develop our export business. We are surprised to have met with a lot of European buyers who like our toy concepts. We expect two to three new buyers from Belgium, Germany and the UK will place orders worth around US$50,000 in total for our kids’ STEM toys after the fair and we hope to develop long-term business relationships with them. We’ll definitely come back next year. In view of declining birth rate and ageing population in developed countries, we see immense potential in the elderly toy market. We think more buyers will look for elderly toys in future.
Lina (second from right)
CEO
Pt Multi Mitra Sakti
Indonesia
Launched 15 years ago, Rhino is an Indonesian brand for TPR toys and DIY toys. Its major markets include Indonesia, Malaysia and Singapore. The Hong Kong Toys & Games Fair is the first international toys trade fair that we have joined. We are keen to expand our exports to international markets especially the US. We have made more than 50 useful contacts with buyers mostly coming from the US and also from France, Japan, Korea, Russia, Saudi Arabia and the UK. Our nice products supported by attractive packaging and displays appeal to toys retailers. We expect that more than 10 big buyers who are mainly large retailers will place orders for our products. After joining this fair, we’ll have a busy year ahead. We forecast that the fair will generate US$5-10 million in sales revenue to our company this year. We hope to have a bigger booth next year.
Lester Lee
General Manager
Lucky Rainbow International Pte. Ltd.
Singapore
In business for more than 20 years, we specialise in plush toys, plush slippers, mini plush bags and pillows. Our products are exported mainly to Europe and the US. This is our second time participating in the Hong Kong Toys & Games Fair. Our main goals are to look for more buyers and to enhance cooperation with hypermarket buyers. The number of new buyers visiting our booth has increased by 30% as compared to last year’s fair. We are happy to see that a majority of new buyers are Europeans. New buyers come from different sectors such as theme parks, zoos, gift companies and trading companies. They have strong desire to purchase our products which are reasonably priced and come with good quality. We expect about 10 new buyers will close deals with us after the fair. We’ll definitely return to the fair next year.
Alvin Lun
Assistant Director
Welly Die Casting Factory Ltd
Hong Kong
Established in 1979, Welly is one of the leading manufacturers of die cast toy cars. Europe and the US are our major markets. The Hong Kong Toys & Games Fair provides an important platform for us to promote our Welly brand and corporate image and to look for new buyers. We have received positive feedback from international buyers. This time we have met with more buyers from emerging markets such as ASEAN. We notice that Vietnam will be a potential market for our die cast toy cars. We estimate that 30% of new buyers whom we have met here will place orders. We are very satisfied with the fair’s results. Demand for our die cast toy cars is steady because our products are sold at affordable prices.
Johnny Sze
Chief Executive Officer
Eastcolight (Hong Kong) Limited,
Hong Kong
ESG has become increasingly important in the toy industry. To meet market demand, we are pleased to announce the launch of a green toy collection at the Hong Kong Toys & Games Fair. This new collection comprises binoculars, microscopes and magnifiers made from biodegradable materials while its packaging boxes are made from FSC-certified paper. We have received more enquiries from European buyers about this green toy collection and we expect more than 10 European buyers will place orders. Business atmosphere at this year’s fair is good. Up till now, we have established about 300 new contacts coming from Europe, the Middle East, Southeast Asia and the US. We have met with more new buyers from Middle East and Southeast Asia who have strong purchasing power and pursue quality products. Through this fair, we should be able to find the right business partner who can help us develop the Middle East market. We expect new orders generated by this year’s fair will increase by 10-15% over last year’s. As economic situation is gradually improving, our educational toys will sell well.
Andrew Ng
General Manager
Hape International (Hong Kong) Ltd.
Hong Kong
Hape supports children’s learning and development through educational toys. Our products have embraced the concept of environmental protection in the designs and the use of sustainable materials such as biodegradable or recycled plastics. At this year’s fair, we have transformed our booth into a retail store showcasing innovative toys under our 10 brands. This new booth design format helps us promote our products and lets potential buyers know how we provide strong marketing support to them in terms of shop design and displays. We have met with nearly 100 new buyers who are retailers and wholesalers. The fair’s business results are very satisfactory. We are optimistic about the prospect of our toy business. Only the fittest will survive and we are confident that we’ll be able to increase our market share.
Darly Leung
Sales & Marketing Director
Nicer Holdings Ltd.
Hong Kong
Established in 1990, Nicer is an OEM, ODM and OBM manufacturer of scooters and skateboards and owns two brands, namely Motion and Nixor. Our clients include big retailers in Europe and the US. We are a long-term supporter of the Hong Kong Toys & Games Fair. This time we have made use of the Click2Match platform to schedule a face-to-face meeting with a buyer from the United Arab Emirates who is a scooter distributor in the Middle East. The meeting held at our booth is very fruitful. This buyer likes the diversified designs of our Motion scooters very much. He is interested in distributing our products in the Middle East which is a new market for our company. At the fair, we have also got in touch with new buyers from Germany, Mainland China, Mexico, Poland, Russia, Taiwan and the US. We are happy with the fair’s results so far.
Marta Scort
Owner
Playvalue USA LLC
the US
Trivia Crack is our brand for board games that can be played with or without an app. It is open to more than 180 countries and regions and available in more than 34 languages. Currently, our main markets include South America and the US. We have joined the Hong Kong Toys & Games Fair for the first time because we hope to open new markets and promote our Trivia Crack brand. At this fair, we have met with new buyers from India, Sri Lanka and Thailand. To increase our brand exposure in the international markets, the HKTDC has done a great job in promoting our brand in social media and lining up international journalists from India, Japan, Korea, Mainland China and the United Arab Emirates to conduct interviews with us.
Rex Yang
GTM Specialist
Alpha Animation Culture Ltd
Mainland China
Alpha is one of the biggest animation and entertainment cultural industry groups in Mainland China. Our industry chain integrates animation, toys, games and related peripheral products with IP as the core. To adapt to the changing consumer preferences, we are presenting new peripheral products such as badges, collectible card blind boxes, acrylic decorative stands, plush key chains and plush bag charms at this year’s fair. We are also showcasing value-for-money collections which can meet the needs of the FMCG sector. Our wide range of peripheral products has attracted the attention of new buyers from Southeast Asia, Europe and the US. A Korean distributor who is an IP holder has expressed the intention to use our OEM service.
Kelly Ma
Founder and Managing Director
Ningbo Guanyi International Trade Company Limited
Mainland China
Established in 2009, Ningbo Guanyi International Trade Company Limited specialises in the research, development, manufacture, and sales of wooden toys, handicrafts, and children's furniture. The company exports its products to over 40 countries, including the United States, Germany, the United Kingdom, France, Italy, Spain, Japan, and Australia. Since 2010, the company has been a regular participant in the Hong Kong Toys & Games Fair organised by the Hong Kong Trade Development Council.
The company’s Founder and Managing Director, Kelly Ma, expressed satisfaction with this year's Hong Kong Toys & Games Fair, noting the impressive quality of the buyers. "The fair attracted many returning buyers to our booth, along with a steady stream of new buyers, including representatives from the US multinational retail corporations. We're delighted to have caught their attention."
Kelly also praised the hktdc.com Sourcing platform, stating, "Within a short period, we received enquiries from new buyers in Poland, the United States, Canada, Mexico, and Australia. Nearly half of these buyers operate online businesses and prefer digital sourcing platforms. They've shown keen interest in our educational toys, and we've already progressed to the quotation stage."
Guanyi International also utilised the Click2Match AI business matching service, which facilitated connections with buyers from the Czech Republic, Japan, and Thailand.
Angel Manuel Algara G. (centre)
Owner
Algara, S.A. De C.V.
Mexico
Algara is a toy retailer and distributor in Mexico which operates five toy stores. We visit the Hong Kong Toys & Games Fair almost every year because it is a perfect place for us to observe the latest market trends, find new suppliers and see new products presented by our existing suppliers. Through the HKTDC’s Click2Match meetings, I have found three potential suppliers of science toys, microscopes and 3D wooden puzzles from Hong Kong and Mainland China. I have already placed an order for US$100,000 worth of science toys and microscopes with a Hong Kong supplier. The Hong Kong fair provides an important channel for us to source new products. Each year, we purchase US$2.5 million worth of toys and games from the suppliers we have found at this fair. We are also looking for new toys for the elderly this year. The Scan2Match feature provides a good and easy way for us to keep the contacts of potential suppliers.
Libor Frank
Owner
Sell Toys S.R.O
Czech Republic
I am a toy wholesaler and etailer serving customers in the Czech Republic, France, Germany, the Slovakia Republic and Spain. The Hong Kong Toys & Games Fair is the best place to go because the organisation of the fair is good and the fair gathers a large number of exhibitors. I have come here to look for new ideas. Through the Click2Match meetings, I have found three potential suppliers of 3D nail stickers, toy watches, magnetic construction sets, wooden boxes, wooden boards and 3D puzzles. I plan to place orders worth US$20,000 in total with these new suppliers. Separately, I am going to close a deal worth US$5,200 with an existing supplier that offers 3D wooden puzzles. Scan2Match is a user-friendly function that keeps the list of my favourite suppliers in the HKTDC Marketplace app. In view of ageing population, the senior toy market has great potential. I’ll look for elderly toys at the fair.
Mike Ross
Director of Global Sourcing
Regal Games, LLC
the US
In business for 80 years, Regal Games is a leading wholesaler of toys and games in the US, with large retailers being its major customers. I visit the Hong Kong Toys & Games Fair almost every year to look for new ideas and new business partners and to see new products offered by my existing suppliers. The Click2Match platform is much better and more precise now. By using this platform to screen suppliers in advance, I am able to have meetings with more relevant suppliers at the physical fair. After meeting them in person, I have identified two to three potential suppliers of crayons and wooden toys. I plan to buy crayons worth US$100,000 from a Thailand supplier. In addition, I have visited at least 50 booths and seen many interesting products. I plan to buy US$80,000 worth of playing cards and US$50,000 worth of inflatable toys from two new suppliers from Mainland China. The toys market in the US continues to grow, so it is important for me to visit the fair regularly to find better products, better prices and better quality to attract customers. I have also tried the Scan2Match function which is easy to use and keeps the list of potential suppliers in the HKTDC Marketplace App.
Filip Mitu
Buyer
ErFi Kids SRL
Romania
ErFi Kids is an importer, distributor and retailer of toys and baby products, with Bulgaria and Romania as our main markets. It is extremely convenient for me to visit both the Hong Kong Toys & Games Fair and the Hong Kong Baby Products Fair in one go. For the Toys & Games Fair, I’ll place sample orders for US$3,000-5,000 worth of AI-powered STEM toys, US$1,000 worth of animal figurine DIY sets, US$1,000 worth of die cast cars and US$5,000 worth of collectible toys to test market response. For the Baby Products Fair, I’ll place an initial order for US$10,000 worth of baby furniture and baby cribs and two sample orders for milk thermos and food blenders. All these products are revolutionary in our markets. If market response is good, we’ll negotiate distribution rights with these suppliers. I plan to buy US$1-2 million worth of innovative products from new suppliers that I have found at the two fairs.
Vishal Gupta
Owner
Playwell Impex Private Limited
India
Playwell Impex is an importer and distributor of branded toys in India, specialising in outdoor games, outdoor toys and outdoor sports. I come here regularly to see new products and market trends and look for new suppliers. Through Click2Match meetings, I have found three potential suppliers of foldable trampolines, bicycles and art supplies. I am waiting for quotations and more details from these suppliers. I’ll definitely do business with some of them. The amount of my initial order per supplier will be in the range of US$20,000-50,000. I like the Scan2Match function which allows me to see the new contacts that I have made at the fair in the HKTDC Marketplace App easily. The prospect for the Indian toy market is good. Working parents are willing to spend more on buying quality toys for their kids.
Hosook Chae
CEO
Durocharisma Co., Ltd.
Korea
Durocharisma is a toy importer and distributor which supplies to large supermarkets and toy stores in Korea. I come to the Hong Kong Toys & Games Fair every year because I can find many new items and meet manufacturers directly. At this year’s fair, I have found three potential suppliers of remote-controlled cars, newly designed ride-ons and educational toys. I plan to place orders for US$50,000-60,000 worth of remote-controlled cars, US$20,000-30,000 worth of ride-ons and US$10,000 worth of educational toys after the fair.
Kim Chng
Managing Director
Play ‘N’ Learn Pte Ltd,
Singapore
We operate a B2B+B2C online store and supply educational toys to primary schools and retail stores in Singapore. We visit the Hong Kong Toys & Games Fair every year to check out the latest trends and new products. We are particularly interested in Asian manufacturers because of cheaper shipping costs. The Click2Match platform is effective in screening relevant suppliers for us to meet in person at the fair. After meeting them, I have shortlisted three potential suppliers of 3D printers, 3D crystal puzzles and AI-enabled STEM toys. I plan to buy US$15,000 worth of 3D crystal puzzles and place a trial order for 3D printers. Scan2Match is an eco-friendly feature that keeps details of suppliers without the need to collect business cards.
Mavis Liaw
Founder
Go Marvellous Marketing Sdn Bhd
Malaysia
I am a distributor of branded toys and baby food in Malaysia. For more than a decade, I visit the Hong Kong Toys & Games Fair regularly. This time I am looking for plush toys and dolls as well as new brands for business cooperation. By using the Click2Match platform, I have found two to three potential suppliers of plush toys and interactive books. I plan to buy US$5,000 worth of plush toys from one of the potential suppliers. The Scan2Match function allows me to bookmark favourite suppliers easily in the HKTDC Marketplace App.