Air pillow packaging is a lightweight, air-filled alternative to bubble wrap. Unlike bubble wrap, the packaging is not for wrapping and cushioning fragile products as it focuses more on blocking and bracing products during transportation.

The void-fill pillows provide excellent protection when sending delicate products through couriers or postal services when bubble cushioning does not provide enough padding. The packaging works similarly to bubble cushioning with the added benefit of instantly moulding into place when inflated, providing excellent coverage and extra support for firmly packed items inside the box, such as minute pieces of jewellery or delicate glassware.