Algernon Yau (centre), Secretary for Commerce and Economic Development of the Hong Kong Special Administrative Region (HKSAR) Government; Jeffrey Lam (second from left), Chairman of the Home InStyle and Hong Kong Gifts & Premium Fair Organising Committee; Sophia Chong (second from right), Deputy Executive Director of the HKTDC; Eric Sun (left), Chairman of the Hong Kong Exporters' Association and Cherrie Chong (right), President of the Innovative Entrepreneur Association attended the joint networking reception of the Hong Kong Gifts & Premium Fair and the Hong Kong International Licensing Show at the opening for the 39^th Hong Kong Gifts & Premium Fair and the 21^st Hong Kong International Licensing Show.

Sophia Chong (centre), Deputy Executive Director, HKTDC; Guan-nan Wang (second from left), Chief Representative, China Council for the Promotion of International Trade, China Chamber of International Commerce Representative Office in Hong Kong; Jackson Leung (second from right), Chairman, Hong Kong Printers Association; Tak Fai Chan (left), Chairman, Hong Kong Digital Printing Association; and Alex King (right), Honorary Secretary, The Graphic Arts Association of Hong Kong attended the joint networking reception of the 19^th Hong Kong International Printing & Packaging Fair and the inaugural DeLuxe PrintPack Hong Kong.

Algernon Yau (fifth from right), Secretary for Commerce and Economic Development of the HKSAR Government; Jeffrey Lam (fifth from left), Chairman of the Home InStyle and HKTDC Hong Kong Gifts & Premium Fair Organising Committee; and Sophia Chong (fourth from right), Deputy Executive Director of the HKTDC took photos with guests and licensed cartoon characters.

April is peak procurement season and exhibitions play a vital role in the mega events economy. On the first day of the fairs, the Hong Kong Tourism Board cordially arranged the Dukling Evening Harbour Cruise Tour for fairs’ overseas buyers and media to enjoy the beautiful skyline of Victoria Harbour, narrating the Hong Kong story through its dazzling night scenery. Pictured before the departure of the Dukling were Algernon Yau (third from right), Secretary for Commerce and Economic Development of the HKSAR Government; Jeffrey Lam (third from left), Chairman of the Home InStyle and Hong Kong Gifts & Premium Fair Organising Committee; Dane Cheng (second from right), Executive Director of the Hong Kong Tourism Board, Sophia Chong (second from left), Deputy Executive Director of the HKTDC and Kenneth Wong (right), General Manager of MICE and Cruise, Hong Kong Tourism Board, along with the participants.

The Gifts & Premium Fair featured a dedicated Cultural & Creative Corner, showcasing over 30 exhibitors. A notable element was the Chinese Gifts Themed Exhibition, which was part of the 2024 National Cultural and Tourism IP Authorisation Series Activities under the guidance of the national Ministry of Culture and Tourism.

At the Gifts & Premium Fair, the DesignInspire in Motion Branding and Design Zone at the Hall of Fine Designs featured 15 Hong Kong companies, emphasising their expertise in providing professional design services, offering innovative solutions and design management strategies that can serve local as well as international clientele.

The debut DeLuxe PrintPack featured a variety of printing and packaging products and solutions for luxury goods covering cosmetics, wine, jewellery and watches.

The Korea Pavilion returned to the Printing & Packaging Fair, showcasing various hot printing and packaging technologies, as well as environmentally friendly packaging solutions.

The HKTDC and the Graphic Arts Association of Hong Kong jointly organised the 35^th Hong Kong Print Awards Kick-off Ceremony at the Printing & Packaging Fair, aiming to stimulate industry development and inject new vitality into the printing industry.