As the most significant revenue stream among the city’s merchandise exports, the electronics industry is of critical importance to Hong Kong. Fortunately, the global electronics sector is expected to resume growth in 2024, a development acknowledged by many of the participants in the Hong Kong Electronics Fair (Spring 2024) survey.
Consumers in China’s central region are more cautious and strategic than those in the mainland’s fiercely competitive first-tier markets. They tend to be more concerned with product quality than brand image and are highly price-sensitive, favouring items that are value-for-money. When making a purchase, these consumers’ main aim is to get satisfaction for themselves rather than to please others.