Japanese fashion is widely loved because it embraces the beauty of individuality. One of the CENTRESTAGE ELITES brands this year is FETICO, a Japanese brand established by designer Emi Funayama in 2020. Not only has Funayama catered to the taste of her clientele, she also highlights the beauty of Asian women through classic silhouettes. In the competitive world of fashion, Funayama has managed to make a name for herself through honing a nuanced understanding of the relationship between femininity and clothing.

1. How would you describe your style as a designer? Can you share what inspired your designs for the new season?

FETICO is inspired by classic styles that emphasise the beauty of feminine silhouettes.

For the latest Autumn/Winter 2023 collection, I drew inspiration from flappers of the 1920s, known for their novelty fashion that breaks free from traditional societal constraints, actress Lisa Minelli, who played the short-haired cabaret singer in the movie ʻCabaretʼ (1972), and Helena Bonham Carter, famous for her impactful and versatile acting.

2. In the process of managing the brand, what is the biggest challenge you've faced? How did you overcome it?

The production background in Japan is shrinking and production itself is becoming more difficult in Japan. We are overcoming this by building good relationships with a small number of leading factories.

3. How did you and your brand adapt to the new normal during the pandemic?

I have become more conscious of how me and my customers can live comfortably in our own way.

4. The theme of this year's CENTERSTAGE is "RADIANT WELLNESS". What is your understanding of the connection between fashion and the human body, mind and soul?

I believe fashion, body, and mind are closely related. The state of your mind and body will influence what kind of fashion you choose, and conversely, fashion can also bring about a positive influence on the mind.

We believe that FETICO pieces can bring out confidence and a strong spirit of womanhood to the wearer. A confident individual does not have to have a model-like body to look unique and attractive.

5. Do you think sustainable fashion is the way to go in the future for the industry?

Of course, I think it is essential. At the same time, I think it is important to address sustainability not only in the natural environment, but also in the work environment in terms of cultural transmission, and in many other ways.

6. What future plans do you have for the brand?

The brand has spread through fashion media in Japan, and is now supported by younger fashion enthusiasts, but we would like to expand this circle of support not just within Asia, but to the rest of the world.

It has been three years since we've started the brand, and the environment is changing rapidly every day. Whilst riding this amazing wave, we also hope to grow steadily so that we do not get swept away by it.