Ms Ao assumed responsibility of the founding and research and development of the Animation Brand of Legends of the Three Kingdoms and its animated card game.

In 2016, she joined Yi Jian Yu Zhou (Beijing) Culture Co., Ltd and took the lead of the licensing business of the company. Apart from that, she played a role in the founding of Wuhuang Wanshui.

She has taken charge of plentiful licensing cases with popular brands around the world, such as Watsons, COFCO Joy City Property Limited, Yili, Innisfree and Bayer. By cooperating with more than 20 companies from the Global 500, the company grew rapidly and became the animation brand with the highest commercial and traffic value in 2017.

In the meantime, her team has won various prestigious awards in the licensing sector, such as LIMA China – 2018 China Intellectual Property of the Year, 2018 Thematic Experiential Initiative Licensing Program, 2018 Licensed Promotion and in 2017 CLE China Up-and-coming Intellectual Property, TOPKLOUT the Most Commercially Valuable Intellectual Property and Golden Mouse Digital Marketing Awards – Gold Award of Viral Marketing.

Mr. Bai Hongyu joined Mengniu Group in 2011 and is currently Functional Milk Brand Director under Group’s Room Temperature Milk Market Management Center in charge of sales and marketing of functional milk brands including Future Star, Modern Dairy, XinYangDao, Awakening Youth Milk, Burnlooking, Student’s milk, etc. and, by category, kid milk, specific nutrition, female nutrition, weight control, sports nutrition and elderly nutrition, among others.

Mr. Bai has 12 years’ experience in the field of dairy product and nutritional foods, and is well-versed in product and brand management, and marketing and sales operation. Before joining the Group, he had worked for Yili Group, Shengyuan International, Mengniu Oushi, responsible for brand related work. At Mengniu, he championed efforts on brand repositioning, product package upgrade, company resources integration, cross-sector marketing and other key initiatives, helping boosted the brand power and competiveness of many of the Group’s products allowing them to achieve breakthrough sales.

Mr. Bai graduated from the Lee Shau Kee School of Business and Management, the Open University of Hong Kong with a Master's Degree in Business Administration. In his spare time, he enjoys exercise and travelling. Adhering to his motto “A wise and capable person works hard instead spending time talking”, he keeps striving to excel at work.

With over 18 years industry experience Susan has been a licensee, agent and a licensor working with and for some of the biggest names in Character and Brand licensing. Susan began her licensing career at BBC Worldwide managing in-house pre-school brands as part of the Global Brand Development team before going on to Italian publishing house, DeAgostini where she co-ordinated global product roll-outs for brands such as STAR WARS and THE LORD OF THE RINGS franchises. Prior to joining Penguin Random House Susan spent almost 10 years at award-winning global licensing agency, CPLG, as European Publishing Director representing some of Hollywood’s biggest studios including Universal Pictures, Paramount Pictures, and DreamWorks Animation and across blockbuster movie franchises such as DESPICABLE ME, SHREK and STAR TREK . Susan played a pivotal role in setting up Penguin Ventures (part of Penguin Random House UK) the team she heads up in her current position as Licensing and Consumer Products Director. She has a remit to grow the children’s divisions wholly owned brands including PETER RABBIT and THE SNOWMAN, both in the UK and internationally identifying opportunities for the licensing and consumer products programme and devising strategies across live events, digital, media and film. Susan was most recently an executive producer on the Peter Rabbit Movie, which took over $350m at the global box office.

Mr. Cai Jiacheng, Ph.D in economics, is an Associate Inspector (Deputy Director-General Level) of the Department of Cultural and Tourism Industries, Ministry of Culture and Tourism of the People’s Republic of China. He is in charge of supervising works related to culture-tourism coalition and development of enterprises in this area. His expertise includes the researches and insight on tourism development of China, regionally inspired tourism, new tourism business models, travel agencies and tour guides management, tourism market governance, and digitalized tourism.

Andrew Carley has worked at Entertainment One (eOne) since 2007 as EVP Global Licensing. During that time, he has helped drive the Peppa Pig licensing business from a retail sales value of approximately $30 million to a $1 billion global business. In that time, he has grown his team from 3 based in the UK to a team of more than 100 based in offices in New York, Melbourne, Hong Kong and Brazil as well as London. He has also overseen the global roll out of the PJ Masks licensing programme which over the past 2 years has seen extraordinary success in all key markets around the world. His approach to planning, launching and developing licensing programmes is always to develop long term campaigns underpinned with similarly aligned partners. Key to the success is creating fully integrated programmes encompassing licensing, product development marketing and TV development and distribution. A notable point is a focus on not only ensuring steady income from licensing revenues but also on ensuring children and their parents overall experience of our properties whether it is through the TV, on line, via product or through experiential activity is both memorable and enjoyable. Such an approach has helped eOne’s properties become both sustainable and long term.

Mr Dicgo Chan established the fashion company AZONA in 1992. AZONA provides one-stop solution in R & D, design, production as well as distribution of fashion appeals. AZONA has now over 300 specialty stores with 2,000 staff. Dicgo is the CEO and in charge of the group development.

TOBY BLACK was launched in 2006 and received numerous success ever since. Dicgo decided to extend its business in licensing with the character of TOBY BLACK.

Ron Chen graduated from the Department of Finance, University of International Business and Economics. Before joining Jingdong Group, he has provided integrated marketing communication planning and brand promotion services for Lenovo, Nokia, Logitech and other well-known enterprises. In 2014, he joined Jingdong Group and was responsible for B2C IP derivatives shop work, creating several "commodities in short supply". In 2018, he is responsible for Jingdong B2B licensing business and created "IP + e-commerce", a Jingdong characteristic model. Until now, he has promoted the HAMMER Phone, Silver Soul, VIVO mobile phone, German National Team and other key projects.

Aged 67. Mr Cheung has been Chief Secretary for Administration since January 2017. He joined the Hong Kong Government as an Information Officer in July 1972. He transferred to the Administrative Service in September 1979 and was promoted to Administrative Officer Staff Grade A1 in September 2004. He had served in various policy bureaux and departments, including the former Finance Branch, the Home Affairs Department, the former City and New Territories Administration, the former Government House, the former Industry Department, the former Trade Department, the Financial Secretary’s Office, the Judiciary and the Central Policy Unit. He became Commissioner for Labour in January 1999, the Director of Education in June 2000 and Permanent Secretary for Economic Development and Labour in July 2002. He was Secretary for Labour and Welfare from July 2007 to January 2017.

Ms Vivian Cheung has served as a Marketing Director, Casablanca Group Limited for several years. Her successes include: IBM, Lenovo, Hong Kong Economic Times Holdings Ltd, World Green Organization, Next Digital Group. Prior to her leadership efforts, Vivian will oversee all marketing activities, focusing on product development and execution of strategic and tactical marketing plans. With the rapid growth in licensing opportunities, she has leaded the Group with signature achievements and milestones, including the launch of international and local licensed bedding series of Pokemon, PACMAN, Transformers, Dustykid, SHIBAInc and Fumeancats in Hong Kong. She has also earned the brand multiple awards including “Q-Mark Elite Brand Award”, “Consumer Caring Awards”, “Hong Kong Awards For Industries: Upgrading and Transformation Award”, U Green Awards, and TVB Weekly Brand Award.

CEO of Asia Animation Ltd.
CEO, Director and Executive Producer of Puzzle Animation (Shenzhen) Ltd.

2017 Awardee of Hong Kong Cultural and Creative Industry Awards
2014 Awardee of Excellent Animator (SAPPRFT)
2014 Key Creative Talents in Cultural and Creative Industry, Ministry of Finance of the P.R.C.
2012 Person of the Year (Top Cartoon Board)
2012 Top 10 Rising Stars of 1st China Rising Stars of Cartoon & Animation (Shenzhen Creative Influence Awards)
2011 Top 10 New Talent (the 7th China International Cartoon & Animation Festival)
2011 New Talent of the Year (2nd Top Cartoon Board)
2011 Top 10 Designer (Animation) of the 7th Shenzhen Creative December
2008 Winner of Best Director of Hong Kong ICT Awards for Storm Rider - Clash of Evils

Mr. Gordon Chin, as one of the representative animators of this generation, is well-known for his pursuit of innovation and keen sense of the trend. Other than being a CEO, he is also an animation producer and toy designer. With his innovative thinking, Gordon sets the standards high for both toy and animation production. Under his leadership, the company is renowned in the industry as the pioneer of revolutionizing Chinese comics and animations. His extensive experiences in toy development and animation production empower him to combine the features of two and lead the way to this emerging industry.

Notable works (Animations): Sparkling Red Star, Storm Rider - Clash of Evils, GGO Football, Ori-Princess, World Peacekeepers

Notable works (Toys): action figures for Star Runner, action figures of the protagonist for The Legend is Born - Ip Man, World Peacekeepers, GGO Football

Sam started out working in esports as a journalist covering the industry from a betting perspective for SBC News in 2015. Recognising an opportunity and gap in the market, he co-founded and grew the business news site, media and events company Esports Insider.

Since the launch of ESI in the summer of 2016 it has grown into one of the leading industry news platforms and business events companies globally. Also under the company banner is the Esports Insider Hall of Fame, ESI Connect and the ESI Media arm.

In the position of Managing Director, Sam oversees the growth and direction of the company, as well as its day to day affairs. Well connected across the esports space, and well-versed at explaining what it is (and isn’t..) as well as the numerous opportunities, to outside parties.

Ms Margaret Fong is the Executive Director of the Hong Kong Trade Development Council (HKTDC) since 1 October 2014. With a global network of 50 offices, Ms Fong heads this international team whose mission is to create and facilitate opportunities in global trade for Hong Kong-based companies. She joined the HKTDC in 2010 as Deputy Executive Director, responsible for the international promotion of Hong Kong’s product and service industries and the Council’s office network worldwide.

Ms Fong has worked in a variety of public service posts, beginning her career as an Administrative Officer with the Hong Kong Government. From 1997 to 1999, she served as Deputy Director-General in the Washington Economic and Trade Office of the Hong Kong SAR Government.

She was Deputy Secretary for Transport from 1999 to 2004, Director-General of the Washington Economic and Trade Office from 2004 to 2006, and Commissioner for Economic and Trade Affairs, USA, from 2006 to 2008, representing the Hong Kong SAR Government in the United States. Before joining the HKTDC, Ms Fong was the Commissioner for Tourism from November 2008 to the end of 2009. She is a graduate of the University of Hong Kong.

Ms Fong is a member of the Aviation Development and Three-runway System Advisory Committee, the Hong Kong Maritime Industry Council, the Hong Kong Maritime and Port Board, the Hong Kong Logistics Development Council, the Hong Kong Tourism Board, and the Financial Services Development Council.

Louie Ocampo Gutierrez is the Founder and Managing Director of Silverworks, the premiere silver jewelry brand in the Philippines with more than 70 retail stores nationwide. Louie Ocampo Gutierrez also leads the online team which has made Silverworks one of the top brands in the online marketplaces at Lazada and Shopee. Graduated from AB Economics at Ateneo De Manila University, he is the third-generation jeweler. He obtained the Diploma in Gemology and Jewelry Manufacturing at the Gemological Institute of America and the Master in Entrepreneurship at Asian Institute of Management. He was the Vice President of the Guild of the Philippine Jewelers, the foremost association of the Jewelry industry in the Philippines. He has been awarded the PLDT Bossing Award in 2010, one of the top awards recognizing the leadership and talent in business.

Mr. Yukio Hirami’s was born in 1959. After accumulating licensing-related working experience from National Professional Baseball and Gundam in an advertising agency, he joined Sony Plaza which is now known as StylingLife Holdings in 1988.

He was mainly involved in sales, business development and store opening of variety shops “MINPLA”. Since 2005, he was in charge of licensing businesses to oversee the development of character specialty shop “Cuddlesome” and the “Suzy’s Zoo” series into TV animation show. He was appointed to be Company Executive since 2017.

Nancy worked in international brand licensing companies like the Walt Disney and Oriental Dreamworks, and worked in the retail and licensing industry for more than 12 years. She has the experience in properties including animation, variety show, drama and movie. She set up the Licensing Department when she joined iQIYI in 2016 to explore how to develop licensing business based on online content production & broadcast and how to build long-term entertainment IP. She created an innovative model and many successful cases of variety show licensing business, such as The rap of China, idol Producer and Hot Blood Dance Crew. She dedicated to local IP brand building, IP commercial value exploring and IP internationalization.

Eric Jou is a writer, gamer, and all around consumer of fast foods. Originally from the US, Eric has spent the last decade in Asia working in the entertainment industries. A journalist by education, Eric followed his childhood passion for gaming and story telling into the career of his dreams.

With more than 8 years of experience in the gaming industry across Asia, Eric previously served as the Kotaku.com China guy, and PR Manager for Xbox in China. He was responsible for the launch of Halo 5, NBA 2K17, and game such as Minecraft in the country. In addition, Eric also worked on red carpet events for clients such as Paramount Pictures and Sony Pictures; launching movies such as Mission Impossible: Rogue Nation, Terminator Genisys, and 007 Skyfall.

Eric is also involved in the not for profit Chinese Indie Game Association, dedicated to helping Independent Game Developers in China reach global audiences. CiGA holds the annual WePlay fan game convention in Shanghai. He also helps to save stray dogs.

Currently, Eric is responsible for business development and partnerships for ESL Gaming. He is focused on bringing the best in class esports to Asia as well as partaking in various local fast food delicacies.

Shierly is a Licensing Industry enthusiast and practitioner with more than 10 years of experience in the industry. She currently lead MNC Contents & Licensing’s Strategic and operational activities, focusing in developing ecosystem cross Content and Merchandising Licensing, starting with Indonesia as main market, while expanding MNC’s content distribution in international market.

Currently MNC Licensing, along with its sister company, MNC Animation is growing MNC own IP named “KIKO” among other IP that is in development. MNC Licensing is also an appointed Licensing Agent for Nickelodeon, Aardman, One Animation, Alpha Animation.

Prior to MNC Licensing, Shierly served as Director Of Licensing at Pacific Licensing Studio, Indonesia office, serving brands like Warner Bros., Dreamworks, Rovio etc.,

Yusan Lee is the Executive Director of Jimmy S.P.A. Co., Ltd. and Jimmy S.P.A. Plus Co., Ltd.. Yusan met the picture book author Jimmy Liao when she worked at a book publishing house. Yusan then founded Jimmy S.P.A. in 2000 as the exclusive agent of Jimmy Liao. Under her leadership, the company has successfully cultivated Jimmy’s creations into a cultural brand. Jimmy’s work has been transformed into motion pictures, stage shows, music albums, public installations, merchandise etc., through creative and innovative strategies, crossover marketing campaigns, and thereby creating exceptional added-value to the original picture books.

In 2004, Yusan was the executive producer of the animated short film “A Fish with a Smile”. Since 2008, Yusan and the company have launched exhibitions in Mainland China, Hong Kong and Taiwan, with themes including “Never Ending Story”, “The Starry Starry Night” and “How to Own a Corner”. She was responsible for the overall planning of the Dream Theater of the Pavilion of Dreams at the 2010 Taipei International Flora Exposition. In 2011, she was the co-producer of the motion picture “Starry Starry Night”.

Since 2013, Yusan has completed numerous public art installations projects, leading the brand to forge links with the local tourism industry. In 2014, Jimmy S.P.A. brand concept store, the “Never Ending Story”, was established. It is a new kind of shop concept which incorporates exhibition installation, product design and dining experience. In 2015, Yusan brought the brand to new heights by participating the Echigo-Tsumari Art Triennale in Japan, gaining valuable experiences about organizing international art festivals, at the same time enabling Jimmy’s works and the brand to reenter the Japanese market, paving the way for future developments.

In 2016, Yusan led the team in a project collaboration with HTC’s innovative virtual reality system – HTC Vive, in turning Jimmy’s picture book “All of My World is You” into a virtual reality experience. Four scenes from the book was rendered in a virtual world, enabling the readers to step into Jimmy’s imagination world and interact with the characters. The project was first launched at the Frankfurt International Book Fair and consequently exhibited in 2017 in many other exhibitions with great success. The experience was also showcased at HTC VIVELAND Taipei.

In 2018, Jimmy S.P.A. Plus teamed up with the Eslite bookstore to launch the “Jimmy Liao 20th Anniversary Exhibition: All of My World Is You” in four cities – Taipei, Suzhou, Hong Kong and Shenzhen, receiving an enthusiastic response from the public.

Anita has been a legal practitioner for over 25 years, advising both local and multinational companies on the full spectrum of contentious and non-contentious intellectual property and information technology matters, including but not limited to mergers, acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution. She provides clients with strategic brand integrity programs involving regional and cross-border enforcements at all levels, litigating on copyright, trademark, design and patent disputes. Anita also assists clients on data privacy and cybersecurity issues, both locally and regionally, and the development and execution of diverse legal initiatives to manage the legal risks faced by companies in the Greater China and Asia Pacific regions, including portfolio management, product regulatory and compliance issues.

She is also an accredited mediator (general). Prior to joining David Lo and Partners as a consultant, Anita was a partner with Jones Day, an international law firm in Hong Kong.

Anita sits on the BIP Asia Forum Steering Committee of the Hong Kong Trade Development Council and the Board of Directors of Kids4Kids Limited, a non-profit organization in Hong Kong. She is a Council Member of the Licensing Executives Society China (Hong Kong Sub-Chapter) and the Hong Kong Federation of Woman Lawyers. She is also a member of the Intellectual Property Committee of the Hong Kong Law Society, the Working Committee of the Intellectual Property Rights Protection Alliance, the Copyright Committee of the Asian Patent Attorneys Association Hong Kong Chapter and the Solicitors Disciplinary Tribunal.

Rebecca Lo has been practising the laws of intellectual property, technology, media and communications for more than 20 years, being engaged in a broad spectrum of IP practice, from regulatory and registration work to enforcement/contentious as well as commercial and transactional matters.

Rebecca holds office in a number of international professional associations in the IP field and serves on the Intellectual Property Committee of The Law Society of Hong Kong, the Council of Asian Patent Attorneys Association (“APAA”) as well as the Council of APAA Hong Kong Group, holding the office of President. She was Founder Chairman of Licensing Executive Society China Hong Kong Sub-Chapter and is now a member of the Council of the said society. Rebecca is also a member of the Council of the Hong Kong Society of Notaries.

Rebecca has been recommended regularly in “Asia Pacific Legal 500”, “Managing Intellectual Property”, “Chambers”, “The International Who’s Who of Business Lawyers”, “International Who’s Who of Trademark Lawyers”, “Guide to the World’s Leading Trade Mark Law Practitioners” and “The World’s Leading Trademark Professionals”. She has spoken in many conferences and seminars on IP and licensing, and contributes regularly to publications on these subjects.

Rebecca studied law in Manchester, U.K. and then read a LL.M. degree at the University of Hong Kong, studying commercial laws and PRC economic laws and intellectual property laws. She is admitted to practise law in Hong Kong, England and Wales, Australia, Singapore and U.S.A. (California Bar) and is a Hong Kong Notary Public, a China-Appointed Attesting Officer, as well as an accredited mediator.

Nicolas Loufrani joined The Smiley Company, as VP of Marketing in 1996, later becoming its CEO in 2001, prior to that he was co-founder and president of Ozwald Boateng.

In 1997 Nicolas was responsible for one of the biggest achievements of his career, by recognizing the growth in mobile technology and the use of ascii emoticons, he had the inspiration to revolutionise this industry by creating the first graphic emoticons using the existing Smiley face. From this concept SmileyWorld was born, a new brand under the Smiley monocle that embodied the spirit of the digital generation and was dedicated to technology, music and todays digital lifestyle. SmileyWorld became the world’s first truly interactive multimedia brand and established itself as a universal digital language and a key part in our daily vocabulary today with billions of emoticons shared every day.

As CEO of The Smiley Company, Mr Loufrani has driven Smiley to become a leading award-winning, TOP 100 global licensing business. With over 260 licensees and best-of-class retailer partners, Mr Loufrani has led the co-creation of unique Smiley branded fashion, accessory, home, food, stationery and entertainment items, generating an annual turnover at retail in excess of $420 million.

Bringing more than 20 years of global licensing and media experience, Maura joined LIMA, The International Licensing Industry Merchandisers’ Association, in December 2016 and assumed the role of President in July 2018. LIMA is the premier association for the global licensing industry, and Maura is responsible for leading the organization in defining and shaping its future focus. This has and will continue to include fostering the growth and expansion of licensing around the world and creating greater awareness of the benefits of licensing to the business community at large.

As the former head of global consumer products at Sesame Workshop, the home of Sesame Street, Maura drove the non-profit organization’s strategic commercial initiatives with a focus on delivering significant unrestricted revenue to support the overarching philanthropic goals for the organization.

Prior to Sesame Workshop, where she enjoyed an exhilarating 17-year tenure, Maura held executive positions with MTV Networks, Scholastic Entertainment and The Jim Henson Company.

Maura is a standing fellow of the US-Japan Foundation Leadership Program and on the advisory board of One Animation, The Toy Foundation and Women in Toys. She earned a Bachelor of Arts degree in Art History from the University of Massachusetts at Amherst. Recognized as a top leader in business by Irish America magazine, Maura was also a recipient of the K.I.D.S. (now Delivering Good) Women of Achievement Award. Maura resides in NYC with her husband Jim and their daughter Fiona.

Mr. Kinjal Shah, with over 17 years of retailing experience, has an in-depth understanding of both Indian as well as International retailing environment in both physical as well as multichannel business. Mr. Shah has joined Reliance in May 2018 after working extensively in Crossword Bookstores and a brief stint in Primarc Pecan (A company focused on enabling brands to manage their online business), Mr. Shah had been the Chief Executive Officer of Crossword Bookstores Limited. Having served as the Chief Operating Officer before being elevated to the position, Mr. Shah is responsible for developing the business, ensuring world class service, building new strategies and driving innovation in a very challenging business. Recently, Mr. Shah has been awarded the Most Talented Retail Professional Retailer of the Year 2016 by Asia Retail Congress. During his tenure over the 14 years, Crossword Bookstores has grown from strength to strength under his leadership. Under his guidance, Crossword has won numerous awards and accolades, the most recent being Great Place to Work 2016, Best Book Retailer Winner of the prestigious – Indian Retail Awards 2014 and National Award For Marketing Excellence In Retail Sector 2015.

Vikram Sharma leads Cartoon Network Enterprises (CNE), Turner’s licensing and merchandising division in Asia Pacific.

An experienced professional in the consumer products and retail space, he is tasked with driving the business across the whole region for its branded FMCG, apparel, toys, home entertainment, publishing and lifestyle products.

Major franchises and IP under CNE’s management from Cartoon Network’s portfolio of original shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.

His remit also includes the management of Tuzki, the digital rabbit IP and emoticon-of-choice in China and beyond. In South Asia, CNE also represents the Warner Bros. Consumer Products business.

Before joining Turner, Mr Sharma held various key positions in Disney across Asia including Singapore and India. He’s a proven commercial leader with successful stints in overall P&L management, and in different aspects of sales and distribution, with a special focus on retail, FMCG products and franchise monetization.

Ms Shi Yan, senior publisher with 15 years of experience in book and magazine publishing and copyright operation. She graduated from the Law School of Peking University, and studied Copyright Law in London School of Economics and Political Science (LSE). Ms Shi worked for a long time at the headquarters of the World Intellectual Property Organization (WIPO) in Geneva. She was the Best Employee of Egmont Media Group in 2010.

Ms Shi has been working as the Vice General Manager of Children’s Fun Publishing Co., Ltd since January 2015. She is responsible for copyright, production and sales, especially in the field of developing and operating IP related books and overseas licensing of local created books. She has imported and developed many bestsellers such as My First Observation Book, Minecraft, Tiger Team, and Disney Chinese Leveled Readers. Ms. Shi, together with her team, created the product line of “Disney Learning”, combining entertainment and functionality of brand books perfectly. She also created the new model of localized development of IP related books.

Mr. Allen Wang has over 20 years of business development and sales and marketing experience in consumer products and licensing industry in the Greater China Region. He is currently working at Universal Pictures as Vice President, Consumer Products, Greater China.

Prior to joining Universal in 2015, he worked for The Walt Disney Company for several positions at its consumer products division.

Mr. Wang holds a Bachelor of Business Administration degree from Soochow University in Taipei, Taiwan, and a Master of Business Administration degree from Fordham University Graduate School of Business in New York City, NY, USA.

Kenny Wong has practised for over 30 years and received over 100 awards as a leading IP practitioner in Hong Kong and China. He also practises franchise law advising clients on setting up franchised operations in Hong Kong and the PRC, and has a niche gaming and entertainment practice acting for gaming operators, A-list artistes, film directors, film production companies and record companies.

Besides his busy practice, Kenny is also a seasoned lecturer and has delivered more than a 100 lectures, seminars and presentations to judges, enforcement officers, lawyers, enterprises, universities and members of the public on IP and IT subjects in Hong Kong, China, Singapore, Malaysia, Japan, the Philippines and the United States. He is also an Adjunct Associate Professor of the University of Hong Kong and has taught courses on Cybercrime and Intellectual Property.

Kenny publishes extensively too. He co-authored Intellectual Property Law and Practice in Hong Kong, a recommended text by the three universities in Hong Kong which offer IP courses. He is also the co-author of the IP chapters in the tort reference book - Tort Law & Practice in Hong Kong. He also wrote the Intellectual Property Audit and Due Diligence and Intellectual Property Licensing booklets which were published jointly by the Government Intellectual Property Department and the Law Society of Hong Kong in 2017 for free distribution.

Kenny serves on various professional committees, including the IP Committee of the Law Society of Hong Kong, and comments on the IP laws and practice of Hong Kong regularly. He is an honorary legal adviser of Wai Yin Association - a charitable organisation set up by Miss Hong Kongs, an executive committee member of First Initiative Foundation - a charity which promotes and supports the arts, music and designs of Hong Kong, and the honorary legal adviser of Hear Talk Foundation which serves under-privilege community especially children and the elderly in Hong Kong and Mainland China with hearing impairment and speech disorders. He is the Chairman of the Appeal Panel of the Urban Renewal Authority and a member of the appeal panels of the Town Planning Board and the Home Purchase Allowance Appeals Committee. He also serves as the Deputy Chairman of the Copyright Tribunal.

A Canadian native and alumni of University of Toronto (Commerce), Jai Wu joined Riot Games to develop licensing and partnership for League of Legends merchandising business division and supporting strategic esports initiatives in the China region. Currently, Jai leads all merchandise and licensing initiatives for the League of Legends Pro League (LPL), a top tier professional esports league in the world in partnership with key Tencent teams in Shenzhen. Prior to joining Riot Games, Jai worked in Consumer Strategy for The Walt Disney Company, Greater China, leading insights for digital innovation and strategies. Jai is based out of the Riot HQ in Shanghai.

Graduated from Aoyama Gakuni University, Tokyo, Japan in 1996, Mr Yamamoto joined the ISETAN Company Limited as a buyer of women’s clothing. Mr Yamamoto was then transferred to ISETAN (Thailand) in Bangkok as a Manager of Ladies’ Wear & Men’s Wear Division in 2006 and led the renovation project on ladies’ and men’ wear floor. From 2010 to 2015, Mr Yamamoto worked as the Sales Manager of Ladies’ Wear Division in Japan. From 2015 till present, he was relocated back to Thailand as the Vice President of sales and merchandising Division overseeing marketing division.

Miki Yamamoto joined IMG to develop its sports licensing portfolio in Asia. For the past 18 years, Miki has extended its licensing business in Asia, and is now managing a variety of IPs spanning sports, corporate trademarks, fashion, lifestyle and entertainment.

Today Miki manages all of Asian market including Japan, Korea, China mainland, Hong Kong, Taiwan and Southeast Asia. She has diversified and expanded IMG’s Asian licensing business to cover entertainment and lifestyle clients including Twentieth Century Fox, Media Rights Capital, MGM, Sesame Street, Care Bears, Joyrich, Been Trill, and Beyond Closet.

She began her career in 1989 working with the Peanuts brand at United Media. There, she developed a variety of unique licensing programs in Japan, including Snoopy Town and the Snoopy in Fashion Exhibition. After United Media, Yamamoto moved onto Calvin Klein, where she managed more than 200 retail locations in Japan, as well as high-end licensing programs in categories such as home and fragrances.

Brandon Yoo is a senior licensing manager at KAKAO IX, which runs IP business of KAKAO FRIENDS. KAKAO FRIENDS started as emoticons of KAKAO TALK in 2012 and has evolved to lifestyle brand. Ranked as the most loved character in Korea, KAKAO FRIENDS has dramatically increased its licensing sales over the past years and built successful partnerships with licensees of all sizes including Coca-Cola, Kellogg’s, The Face Shop, LG Household & Healthcare, Uniqlo, Samsonite and Samsung Electronics.

Brandon has experiences in licensing business and was brand manager of major global F&B brand in Korea.

He received his BA in economics from Korea University. Brandon is fluent in English, French and Korean.

Figo Yu, is the Founding Partner of Magic Bean VC and Co-founder of Dream Castle, who has got a Bachelor Degree of Science from Physics Department and an IMBA from School of Economics and Management in Tsinghua University. After graduation, Figo successively worked for PCCW Limited, Advanced Systems Development Co., Ltd. and GGV Capital. Magic Bean VC is focusing on investing in very early stage start-ups in media and culture sectors. Dream Castle owns a portfolio of well-known cartoon characters such as Ali the Fox, Luoxiaohei Cat, Pichuaizi Cat and Almond the Deer. Dream Castle also incubated and invested Manman, a mobile App providing a mass of free but authorized original comic works to the readers, which has accumulated tens of millions of fans. In the past few years, the company has built an industrial chain integrating the publication of comic books, animation episodes, development and sales of cartoon merchandising products and brand licensing together.

Amanda Yuan graduated from the Marketing Communication at National Sun Yat-sen University. Amanda has worked at Hanshin Dept Store and Hanshin Arena for 23 years and contributed the marketing sector for 22 years. She is now a senior manager in marketing department. Since 2015, Amanda applied cartoon authorization strategy to break through the traditional boundary of portrait retail method. The combination of iconic cartoon characters and shopping behavior expands the museum-type of exhibition to a multi-function space providing free interaction with cartoon characters, new shopping motivation and new check-in hot spot on social media. On top of this new tactic, actual promotion and media communication are also necessary practices. The annual authorized cartoon characters have brought more than 20 million visitors every year. This is proved a tri-win success to the department store, and cabinet brands and the IP authorizer.

Jane Yun leads Tencent E-sports branding team since 2016. As an experienced professional in pan-entertainment IP content products marketing, she has rich experience in fields of esports, gaming, films and so on. She has successfully driven more than twenty gaming products to go public, such as Dungeon & Fighter, Dragon Nest, Ustwo Games and Samurai Spirits Tales of Oboroduki. Apart from that, she has participated in promotion and release of many films including King Kong and Wonder Woman in China.

Tencent E-sport is dedicated to facilitating the development of esports ecosystem with focus on esports tournament, talent cultivation, esports city initiative and industry standardization. Series of tournaments across seven gaming categories have been established, of which LPL (League of Legends Pro League) and KPL (King Pro League) were standing out with 10 billion views each in 2017. With in-depth cooperation with higher education institutions, esports education system has been well established to help nurture talents. In response to national esports development plan led by governments, Tencent E-sports proactively communicated with governments on both central and local levels. As a result, supportive policies and regulations have been introduced. This year, Tencent E-sports helped to bring about the entrance of LOL, AOV (international version of King of Honor), and Clash Royale into Jakarta Palembang 2018 Asian Games as exhibition game, on which Chinese team won two gold medals and one silver medal.

Michelle Zhang, Innovation Strategy Director of Haier COSMO Mass Customization Platform. She graduated from the University of Surrey, UK. She has many years of experience in brand management, crossover marketing, design innovation strategy and international project operation. Joined Haier Group in 2015, She is responsible for international cross-border resource integration and Haier Customization innovation design Incubation Platform. In terms of IP licensing, from 2015 to now, she has managed and participated many IP crossover projects with Disney, Hello Kitty, Doraemon and other IP brands. So, Haier has become the industry leader of IP theme customized home appliances.