Tea Reception & Registration
Opening Session
Welcome Remarks
- Ms Margaret Fong
Executive Director, Hong Kong Trade Development Council
Opening Remarks
- The Honourable Matthew Cheung Kin-chung, GBM, GBS, JP
Chief Secretary for Administration, The Government of the Hong Kong Special Administrative Region - Mr Cai Jiacheng
Associate Inspector of the Department of Cultural and Tourism Industries, Ministry of Culture and Tourism of the People’s Republic of China
Asia: Gold Mine in Licensing
Asia is striking gold in licensing - proven by the region’s annual growth of 5.84% on the retail sales of licensed products in 2017, which was 2.5% higher than the global average. While the rise of middle-income population has provided the region with affluent and brand-seeking consumers, the rapid development of Emerging Asia will further accelerate Asia’s market growth. This is pulling the trigger for the gold rush of all brands in the region. Nonetheless, brands are not facing no challenges in tapping Asia, which is composed of countries with different culture and economic development. Top global licensors and top global licensing agent will uncover the new market trend of Asia, analyse the key issues and share their successful formulas in tapping the Asian market.
Speakers
- Ms Miki Yamamoto
Senior Vice President, Licensing, Asia, IMG - Mr Vikram Sharma
Vice President, Cartoon Network Enterprises, Turner International Asia Pacific Ltd - Mr Andrew Carley
EVP Global Licensing, Entertainment One - Mr Nicolas Loufrani
CEO, Smiley World Ltd
Panel Chair
- Ms Maura Regan
President, International Licensing Industry Merchandisers’ Association (LIMA)
Coffee Break
Unleash the Potential of China's Licensing Market
The Mainland China has topped the world in the growth of licensing, with a 10.3% year-on-year increase in the retail sales of licensed products in 2017. Added to that is the impressive global market performance of the country in many other aspects, including having the largest internet population, the highest mobile internet penetration, the largest e-commerce market, the highest number of esports users and the second largest film market. The gigantic Mainland market attracts not only foreign brands, but is also enticing to local players, who seek to create their homegrown IPs and join the bandwagon to capitalise on the extensive licensing opportunities. Leaders from technology, film, animation and creative industries of the Mainland China will discuss the huge licensing opportunities of the market and their successes in transforming content and characters to popular IPs.
Speakers
- Ms Jane Yun
Director, Interactive Entertainment Marketing Department, Tencent
Brand Responsible Person, Tencent E-sports - Mr Allen Wang
Vice President, Consumer Products, Greater China, Universal Pictures - Ms Zirui Ao
Co-Founder, YI JIAN YU ZHOU (Beijing) Culture Co., Ltd - Mr Gordon Chin
CEO, Asia Animation Ltd
Panel Chair
- Mr Figo Yu
Partner, Magic Bean VC
Co-founder, Dream Castle
Esports: New Licensing Spotlights
Esports is booming worldwide, expecting to reach US$1.5 billion by 2020. Asia, with the Mainland China in particular, is the growth engine for esports. Mainland had the largest number of esports users and ranked the second in esports-generated revenue in 2017. Furthermore, esports was introduced as a demonstration sport at the 18th Jakarta-Palembang Asian Games this year and will become an official medal sport in the 19th Asian Games at Hangzhou, China in 2022. The emergence of esports, including game-publishing, merchandising, tournament and its media broadcasting, advertising and sponsorship, totally relies on the creations, distributions and uses of the licenses and IPs of the games and leagues in concern. In this session, pioneering market leaders will share the latest esports development in Asia and the immense opportunities arising from the wide application of licenses and IPs of games and leagues.
Welcome Remarks
- Mr Kenneth Fok, JP
President, Asian Electronic Sports Federation
Speakers
- Mr Jai Wu
Head of LPL Merchandise & Licensing, Riot Games China - Mr Eric Jou
APAC Business Development and Partnerships, ESL Gaming
Panel Chair
- Mr Sam Cooke
Managing Director and Co-Founder, Esports Insider
Direct-To-Retail (DTR) occurs when a licensing agreement specifies the retailer as the licensee and distributor of the licensed merchandise. Retailers are keen to use DTR to stay competitive in the market and increase profit margins. Licensors are also open to DTR for shortening the time-to-market and gathering direct consumer feedback for their licensed merchandise. In DTR Talk, successful retailers in Asia will be invited to share their IP sourcing needs and requirement for licensing co-operations, as well as their successful licensing experiences in the region.
With the broadened IP varieties and the increasing crossover promotions nowadays, branded merchandises and service consumptions have become part of our everyday lives. Hence, instead of only working with manufacturers, many licensors have also extended their licensing cooperation with licensees of different service sectors, including food & beverage, gaming, movies, education, theme parks and resorts, etc. “Licensee Dialogue” will invite successful licensees from different sectors in Asia to share their ground-breaking applications of IPs and crossover promotions with brands.
Speakers
- Mr Satoshi Yamamoto
Vice President, Isetan (Thailand) Co., Ltd
Speakers
- Mr Louie Ocampo Gutierrez
Founder and Managing Director, Silverworks
Speakers
- Mr Ron Chen
Jing Ji Circle General Manager, JD.com
Speakers
- Ms Shi Yan
Vice General Manager, Children's Fun Publishing Co., Ltd
Information updated as of 4 January 2019
* The above programme is subject to change without prior notice.
New Landscape in Content Licensing
The proliferation of content licenses is amplified by the growth of internet and digitisation of information. Content created from books, paintings, videos, games and mobile apps have transformed into new forms of IPs, snatching the pre-dominating market share of cartoon characters in licensing. Licensing applications of content-based IPs could be extremely wide and innovative, exciting the world with more diverse and unique cross-sector and cross-border collaborations. Leading content-based IP owners will share their secrets for success and unveil the untapped opportunities of Content Licensing.
Speakers
- Ms Susan Bolsover
Licensing and Consumer Products Director, Penguin Ventures (Penguin Random House UK) - Ms Yusan Lee
Executive Director, Jimmy S.P.A. Co., Ltd - Ms Nancy Jiang
General Manager, Licensing, iQIYI - Mr Brandon Yoo
Senior Licensing Manager, Licensing Business Division, KAKAO IX
Panel Chair
- Ms Maura Regan
President, International Licensing Industry Merchandisers’ Association (LIMA)
Direct-To-Retail (DTR) occurs when a licensing agreement specifies the retailer as the licensee and distributor of the licensed merchandise. Retailers are keen to use DTR to stay competitive in the market and increase profit margins. Licensors are also open to DTR for shortening the time-to-market and gathering direct consumer feedback for their licensed merchandise. In DTR Talk, successful retailers in Asia will be invited to share their IP sourcing needs and requirement for licensing co-operations, as well as their successful licensing experiences in the region.
With the broadened IP varieties and the increasing crossover promotions nowadays, branded merchandises and service consumptions have become part of our everyday lives. Hence, instead of only working with manufacturers, many licensors have also extended their licensing cooperation with licensees of different service sectors, including food & beverage, gaming, movies, education, theme parks and resorts, etc. “Licensee Dialogue” will invite successful licensees from different sectors in Asia to share their ground-breaking applications of IPs and crossover promotions with brands.
Speakers
- Mr Yukio Hirami
Company Executive, StylingLife Holdings Inc. PLAZASTYLE COMPANY
Speakers
- Mr White Bai
Functional Milk Brand Director, Room Temperature Milk Market Management Center of Mengniu Group
Speakers
- Ms Michelle Zhang
Innovation Strategy Director, Haier COSMO Mass Customization Platform
Legal and Intellectual Property Issues of Licensing
Legal professionals and experts with rich experience in the Asian market (in particular the Mainland China) would share the IP protections and contractual issues in handling the mushrooming entertainment, content and digital IPs with live case illustrations.
Speakers
- Ms Maura Regan
President, International Licensing Industry Merchandisers’ Association (LIMA) - Mr Kenny Wong
Counsel, Hogan Lovells - Ms Rebecca Lo
Partner, Rebecca Lo & Co
Panel Chair
- Ms Anita Leung
Past President and Council Member, Licensing Executives Society China (Hong Kong Sub-Chapter)
Direct-To-Retail (DTR) occurs when a licensing agreement specifies the retailer as the licensee and distributor of the licensed merchandise. Retailers are keen to use DTR to stay competitive in the market and increase profit margins. Licensors are also open to DTR for shortening the time-to-market and gathering direct consumer feedback for their licensed merchandise. In DTR Talk, successful retailers in Asia will be invited to share their IP sourcing needs and requirement for licensing co-operations, as well as their successful licensing experiences in the region.
With the broadened IP varieties and the increasing crossover promotions nowadays, branded merchandises and service consumptions have become part of our everyday lives. Hence, instead of only working with manufacturers, many licensors have also extended their licensing cooperation with licensees of different service sectors, including food & beverage, gaming, movies, education, theme parks and resorts, etc. “Licensee Dialogue” will invite successful licensees from different sectors in Asia to share their ground-breaking applications of IPs and crossover promotions with brands.
Speakers
- Ms Amanda Yuan
Senior Marketing Manager, Hanshin Arena
Speakers
- Ms Shierly Kosasih
Vice President, MNC Contents & Licensing
Information updated as of 4 January 2019
* The above programme is subject to change without prior notice.
