We are an export company based in Tokyo, exporting products from the South of Japan, primarily Sake, beer, and Soju. We also work closely with the prefectural government to promote the manufacturing site in Yamaguchi and tourism. It's the first time in 5 years that we have returned to pre-COVID mode. I found that of all the fairs in Hong Kong, the wine and spirits fair is definitely the premier one since it attracts a lot of international buyers, which is our main focus in the international market.

We are quite satisfied this year with some buyers, most of whom are from Southeast Asia, countries like India, Vietnam, Cambodia, and Laos. These are high-growth potential markets for sake. Africa is also an interesting region, especially Nigeria, which is also a high-potential market. They have a substantial interest in Japanese international products. We are happy to meet these people at the fair since we've never had the chance to meet with them before. We have 2 to 3 high-potential buyers out of 20 to 25 new networks. We believe it's a good hit. We met with a distributor in India. We observed substantial growth in middle-income households in India, and we also see a preference for Japanese products. We've heard from clients that they are shifting their preference from heavy to lighter, sweeter options that are easier to consume. We think this presents an exciting opportunity to explore.

I will be attending the fair next year. I believe the fair provides us with opportunities, and HKTDC brings in buyers from overseas. Hong Kong is a super connector, benefiting various categories of alcohol and providing opportunities to close deals on-site, thanks to the financial infrastructure. We can close deals on-site and sign them at the bank the next day.

In the future, we expect to find packaging opportunities at the fair for budget-friendly and well-designed packaging. For example, we see some international brands targeting North America starting to use recycled packaging materials, which we believe can be a good option for us to reduce delivery costs.

We are an Australian export purely representing god’s hill wines from two wineries in Barossa Valley, Australia. We have a close association with the winery and we see it as a long term commitment for both side.

At this fair, our estimated range for initial consignment volume per initial order is 50000 USD dollars. We anticipated we could have 3-4 people placing orders after the fair. In terms of the number of contacts we had, I think they are promising and good, which we could further develop to become more involved in the Hong Kong market. We made 30-40 new contacts mainly from Mainland China and Hong Kong, in which 10-20 are potentially good. Most of the contacts are from our face to face meeting as they come to our booth and taste our wines

We are a fine wine and spirits merchant based in Hong Kong. In recent years, we have been the exclusive agent for 19 wine brands. We also distribute 200-300 fine wines from family wineries, mostly from France, Canada, Italy, Spain and South Africa. We will have 4-5 new producers and wineries from France, Burgundy, and Italy joining us next year.

For this fair, not only local customers, we mainly wanted to approach more overseas customers, particularly since the demand for wine in Southeast Asia is astonishing, and they are becoming more and more familiar with the wine industry. After meeting Indonesian buyers at the fair, we find that their preferences are very polarized. Some buy wine with a retail price of about US$20-30, while others buy with the same price level as other big cities do. The transaction price of our cheapest wine is HK$100, the average value of the wine we represent is about HK$250, and the most expensive fine wine can cost up to HK$40,000.

We established over 100 new contacts at the show, and I think 15-20 of them could turn into our new partners. Here is a real business venue, unlike the Hong Kong Wine & Dine Festival for enjoyment. We hope to meet up with a long-term partnership that would purchase 50 bottles, or 500 bottles of wine. Not just dealing with only 5 bottles. I also engaged with more than 10 business matching meetings arranged by HKTDC. I think the Scan2match platform is useful.

We have been a 340-years-old brewery in Ishikawa since 1689. And I am running the 7th generation of our family business. We are located in the western north of Middle Japan, near Osaka and Nagoya. Operating 20 wine line ups, including Japanese Sake, Umeshu plum wine, liquor lime Sake and also non-alcoholic Amazake. We neither have distributors nor importers from overseas and Hong Kong, thereby we come to look for these partnership opportunities. We are willing to deal with exclusive cooperation with a good Hong Kong distributor.

In order to further expand our overseas network, I wanted to push our products to Malaysia, India, Germany, Korea, Italy, France and any other European countries. On the third day, we received an order from a Malaysian buyer who placed an order for 960 300ml small bottles. We might receive another order for 400-500 bottles of 720ml from them. Other potential orders we got are 1200 bottles from Mainland China and Taiwan, and 1000 bottles from India. We met the Taiwenese buyer through the business marching meetings under HKTDC’s arrangement. We got 4 meetings in total. The service is very helpful.

In terms of objectives, we got lots of new contacts. We have 1-2 people asking to be our distributors in Hong Kong, which is 2 CBM per customer. There is also a contact from China that proposed a M&A deal with us as they were having difficulty selling and importing alcohol beverages from Mainland China to Japan. They specifically wanted to do alcohol-import services in Japan.

We are a Porto wine merchant based in Porto. We have been a major importer in Asia for many years, and Asia is one of our primary markets. We operate in 15 countries.

It is a pleasure to be at the fair. Here, we can promote our philosophy and establish connections with customers through importers or distributors. Our presence here is driven by a specific objective: our portfolio is designed to cater to the diverse needs of our clients. We strive to fulfill these needs with various offerings. We have had the opportunity to meet numerous people at the fair. On the first day, our booth was visited by 150 people, and we have already made contact with 6 to 7 potential clients. Our clients come from Mainland China, Taiwan, Singapore, Hong Kong, and Macau. Some individuals have even placed orders, and we are delighted with the results. We remain optimistic about our performance on the second day.

We are very likely to participate in the fair again next year. We believe that nothing can replace the warmth of a handshake and the pleasure of eye contact; physical contact is crucial to our business.

We are a UK company currently expanding our distribution to the Asia market. We have been building our new brand in Japan to be in charge of the Asia market. Given we are building up popularity and profile in Japan, we are at the same time aiming to expand our business in Hong Kong, Mainland China, and Taiwan for the future. Hong Kong is the Asia hub and also the key point to be connected with Mainland China and Taiwan. This is the reason we come here.

There are approximately 10-20 potential buyers we met at this fair. The majority of them come from Malaysia, Taiwan, Singapore, Indonesia, and Hong Kong. Under the arrangement by HKTDC, we got an additional 4 business matching meetings with 2 Hong Kong buyers, 1 Vietnamese buyer, and 1 Mainland Chinese buyer. Although there is one targeted trading company wanting to import our products, we still need to discuss with them in more detail. Generally, Angel Champagne can be commonly found in nightclubs and shopping stores in Tokyo, or as a gift to celebrities and high-class people, but in the Hong Kong market, we have to treat it with a totally different strategy. I am satisfied with the overall traffic at the wine fair.

We produce very unique sparkling wine which is submerged and aged in the sea. We are the only one who could produce this sort of sparkling wine in the world. To present our products, we bring two types of wine entering Asia and the Hong Kong market. One of them is Cuvée Prestige, a mixture of Rebula and Chardonnay. Rebula is an old grape variety from Goriška Brda. The benefits of aging wine deep down into the sea is the mineral taste, mineral aroma, and consist of a full abundance of minerals.

I think we did achieve our mission this time as I sent lots of invitations to contact our future and potential business partners. I believe we are quite successful.

We have interacted with at least 5-7 very good business contacts from the Mainland and Hong Kong. We are satisfied with all the meetings here as we have lots of B2B meetings. Yet, we need more time to discuss some open questions before signing the contract with them. Though we didn’t have many meetings with Click2match and Scan2match platforms, many people knew us from it and came to visit our booth. I think we will attend the fair next year. The fair is very salient to get us well-known in the Hong Kong market.

We specialize in whisky, particularly independent special bottles from smaller brands like Adelphi and Dram Mor Group. Additionally, we specialize in cask bottling, offering in-house engraving and special bottling services. We also have experience in cask bottling for watch companies and alumni groups. Our main objective in participating in this event is to gain exposure and connect with clients interested in independent bottles and special cask bottling.

While we do not expect high sales volume, considering that Hong Kong is a smaller market, it can serve as a gateway to open up new markets particularly in Mainland China. Our suppliers are pleased to have a presence in this market. We have already greeted international customers from Mainland China, Thailand, South Korea and Singapore.

I have attended the HKTDC Hong Kong International Wine & Spirits Fair in its early years. It had the very first whiskey zone with only a few exhibitors at that time. It’s now a lot more sophisticated, with exhibitors from Europe and the US participating. We are quite optimistic about this event. Within the first hour on the first day, we already had two potential buyers approach us, making it the best start.

I've observed several noteworthy trends. Firstly, there is a growing interest among clients in purchasing relatively expensive products, ranging from 3,000 to 15,000 per bottle. This trend extends to both local and international markets. Locally, there has been a shift towards exploring blends rather than solely focusing on single malts. Another significant trend is the considerable increase in cask investment, which has developed over the past three years. Lastly, with the opening of Hong Kong's borders, we've witnessed some clients have left who now shop overseas, while also welcoming a new profile of customers entering the market.

We specialize in rare wines that were manufactured in the 1960s. Not only do we have a large collection of rare brandy and whiskey, but we also sell new Japanese whiskeys, including the Hibiki and Yamazaki which are common in the market, and also the Akkeshi. Akkeshi is a pure malt produced in the wheat fields of Hokkaido and distilled in Hokkaido. It has a heavy peat and smoky flavor which is similar to Scotch whiskey. It is renowned as an All-Star Hokkaido whiskey. We are looking forward to the increasing value of Akkeshi in the future. Apart from wine, we also import ham, sausage, and cheese from Spanish and French manufacturers.

This is our first time here. We mainly wanted to reach out to more B2B customers like catering shops and alcohol wholesalers. We have cooperated with lots of hotels and high-end Japanese restaurants in the past. On the first day of the fair, thanks to the guided tour arranged by HKTDC, we met over 10 customers from Mainland China, including Qingdao and Dalian, and also 2 customers from Singapore. One of them was arranged by HKTDC as well. Up until now, we have completed 3 business meetings with them. The Click2match platform allows me to contact customers from Australia and India. They purchased samples of our wine, sausages, and cheese. We are looking forward to working with more customers from Southeast Asian and Asian countries for the best and fastest logistics.

Our company is a brand agency of Scotch whiskey, red wine, and liquor. Most importantly, we are the general sales representative for a Czech whiskey brand across Asia regions. This is the first wine fair after COVID-19. We have a very clear mission that we are coming to dig out more local agencies in this fair. We wanted to attract more investment for our Czech whiskey brands from Southeast Asia, Vietnam, Thailand, Taiwan, etc., and also to promote our Scottish brands.

On the first day of the fair, we didn’t expect we could meet such a huge number of people from Hong Kong, Mainland China, Japan, and South Korea. They are our target customers. We have contacted a customer who has more than 40 chain stores in Japan, and they expressed their demanding interest in our Czech whiskey brand. At the same time, customers from Taiwan and South Korea have expressed interest in representing one of our whiskey brands. We hope to have met bistro and bar workers at this fair, especially the local workers. We are looking forward to selling our agent products to them on the last day. We also met at least 4 wine manufacturers from Italy, the United Kingdom, and France who invited us to be their agents.

We represent 3 Italian wineries from Piedmont and Lombardy. Our selection includes Barolo, a renowned red wine, Gavi white wine, and Lahaye champagne. This is our first time participating in an exhibition in Hong Kong, and our main goal is to find importers in Hong Kong and Southeast Asia.

Thanks to the HKTDC’s arrangements, we engaged in 12 business matching meetings and made contact with potential customers, primarily from Mainland China, Vietnam, Malaysia, and South Korea. Approximately half of these customers have shown an interest in continuing to connect with us. We find this arrangement to be highly effective and beneficial for our goals.

We are a German company specializing in wine. Our company was founded in 1780, and we are now in the 7th generation. Situated in Rheinhessen, often referred to as the 'German wine paradise,' we also own vineyards in Nierstein and Mommenheim. The Nierstein wine is renowned worldwide for its exceptional quality.

This isn't my first time attending the fair. I started to visit Hong Kong 25 years ago, and at that time, German wine was not as popular as it is today. Nowadays, Hong Kong people have developed a strong preference for German wines, especially white wine. At this fair, we are presenting our wines in a gift box containing 3 bottles, perfect for the Christmas season. 2 of our wines, the Fritz Windisch Dornfelder Heimersheimer Rotenfels 2022 and Fritz Windisch Niersteiner Spiegelberg Riesling Kabinett, have gained significant popularity in Hong Kong, particularly for pairing with seafood dishes. I expect that the demand for wine will continue to rise in the future, as people have developed a fondness for white wine. Unlike red wine, white wine is lighter and you can drink 1 to 2 glasses without getting a headache, making it a healthy choice.

The wine fair has been very effective and I highly recommend it. Under the arrangements made by HKTDC, I had several appointments with Korean individuals, as well as some older Hong Kong customers. In total, I had around 5 meetings, all of which represented potential customer opportunities. I also had the opportunity to meet many international visitors from Japan, Taiwan and South Korea. I established contacts with potential customers from Japan and Taiwan, one of them is interested in placing an order today. Currently, we have secured 3 orders. I also made connections with a Hong Kong seller. Although the market size in Hong Kong is limited and there are already more than 700 wholesalers and importers in the market, our Christmas gift box has the potential to enhance our reputation, help us to gain future orders. It's a valuable investment for acquiring new customers and expanding our wine sales.

Thanks to the arrangements made by HKTDC, I had several appointments with Korean individuals, as well as some older Hong Kong customers. In total, I had around 5 meetings, all of which represented potential customer opportunities.

We are a distributor of Japanese sake, representing Sake Generation Inc. in this exhibition. We are showcasing 3 newly launched sparkling sake varieties by Sake Generation Inc., priced at 300 yen for a 300 ml bottle. These sparkling sakes distinguish themselves by using natural second fermentation in the bottle instead of the typical carbonation method used in other sparkling sakes.

This fair marks the debut of Sake Generation Inc.'s sparkling sake series in Hong Kong. We have already engaged in discussions with several potential buyers, including the Cathay Pacific online shopping platform and a Japanese restaurant chain with outlets in Australia, Malaysia, and other parts of the world.

Sake has always been popular in Hong Kong, with a noticeable preference among Hong Kong residents for "Sharu Sake" compared to the Japanese preference for "Kaiseki Sake." Notably, many of the popular sakes in Hong Kong originate from Niigata, Tottori, and Shimane.

We are a Hong Kong-based company specializing in California wines and French Bordeaux wines. We also operate our winery in the United States. Our focus is on importing American wines with good value, including Napa Valley, a well-established wine-producing region. In France, we import Bordeaux chateau wines and table wines priced at $100-200 HKD. Additionally, we import wines from Portuguese, Italian, and German wineries for both on-trade and off-trade channels.

Our primary aim is to connect with buyers in Hong Kong and Mainland China through this exhibition. This year, while there are fewer wholesale buyers, there is a significant presence of private customers, making the venue quite bustling. Within the first 1-2 hours, we have already engaged with 10-20 customers, including 1-2 restaurant buyers. As of now, we've received about 50,000 orders, and we anticipate securing between 100,000 and 300,000 more orders following further negotiations.

We are a Hong Kong-based importer of wines and spirits, primarily sourcing from Chile, France, Italy, and Australia. Our key target markets in Hong Kong include wholesalers, hotels, restaurants, retail wine shops, and recently, online stores.

Over the years, we have participated in various exhibitions, including those organized by Italy and Spain. For this event, my main objectives were to explore new products and suppliers from different origins, consider potential additions to our portfolio, and observe emerging industry trends. I had a particular interest in finding German suppliers and thus paid close attention to the German and Italian pavilions. Throughout the event, I came across several intriguing products.

Additionally, I noticed the commendable quality of Chinese wines. We are currently in negotiations with several exhibitors, aiming to secure exclusive agency agreements. Approximately 3 to 4 exhibitors from Germany, Italy, and Xinjiang have sparked our interest, and we see strong potential for collaboration with the Italian exhibitors.

I strongly appreciate the business matching service provided by HKTDC, which proved extremely valuable. It efficiently connected us with potential clients, and the exhibitors delivered impressive presentations, significantly enhancing our chances of securing orders—a win-win situation for both parties. The e-pass and Click2match platform are also very useful and I particularly appreciated the instant messaging feature.

I observed 2 significant industry trends. Firstly, due to the intense competition on online platforms, merchants are compelled to introduce unique and specialty products to attract buyers. Secondly, there is a growing possibility of Chinese wines gaining popularity in Hong Kong in the future. This is driven by the increasing number of mainland professionals visiting Hong Kong, with the potential for increased purchases of Chinese wines.

We are a Hong Kong retailer with 168 local stores, catering primarily to the general public. This marks our 5th time participating in the fair. Our primary goal is to discover new suppliers and products that align with our pricing strategy. Red wine is a key focus for us, given its popularity in the Hong Kong market. Specifically, we are interested in red wines from Australia and Italy that are approachable, suitable for daily consumption, and ideal for food.

Under HKTDC’s arrangements, I engaged in business matching meetings with 6 exhibitors, including 4 from Italy, 1 from Chile, and 1 from Australia. The Australian exhibitors have caught my attention. Overall, I found the business matching meeting service and the Click2match/Scan2match platform to be valuable.

I will participate in the fair again in the future and look forward to seeing more non-alcoholic products. The wine market in Hong Kong is evolving, with customers increasingly seeking affordable options. While they previously preferred prominent international brands, they now show an interest in niche wineries. Beyond the traditional regions like Australia, France, and the United States, there is growing interest in exploring newer regions such as Greece.

We are a medium hospitality and FNB consultant with around 20 workers. We worked with many higher segments of hotels, bars, and restaurants. This is my first time at the wine fair. I am looking for some overseas wine companies which I could bring back their new and bench-marking products to our restaurant and hotel partners in Indonesia. And also, I wanted to know more about the wine and spirits market. I tasted the riesling from one German company which impressed me. I am sourcing some ingredients for mixing up our Indonesian food too, such as the Black truffle paste. Another Japanese pavilion also interested me.

I haven’t placed any order at this fair yet, we are still calculating and waiting for the quotation. We hope to place a minimum order of 2000 bottles of Black truffle paste from a Hong Kong company that imported from Finland. We would like to purchase some tailor-made DIY bottles from a Taiwanese design company and tablets to prevent hangovers as well. Those tablets are very nice products. Their minimum order is 3000 boxes at around 600 HKD dollars per box.

I usually attend wine fairs around twice a year, and next week I will go to the FNB Expo in Turkey. In my country, we do have two FNB Expo too. I often visit them. They are a food hotel and an ingredient Expo. Non-alcoholic wine beer or whisky products are trendy in our country, and I think the fair could try to have them. Sustainable spirits might be the future market trend as well. Under the arrangements by HKTDC, I have had 7 business matching meetings, 6 coming from Hong Kong and one of them from Taiwan. HKTDC has provided us with very effective business services. The use of e-badge is very useful and it saves a lot of paper. Click2match and Scan2match make it easier to memorize which sector and booth I visited, so I could revisit them on the next day.

We are a Hong Kong-based importer with a history spanning over 30 years. Our specialization includes a wide range of Japanese food, ingredients, seasonings, sake, red wine, frozen food, desserts, and more. We cater to local large groups, serving as their supplier. Additionally, we have 2 major imported sake brands and are actively seeking middle-priced sake and red wine options at this fair.

Our goal is to discover products with unique stories, whether related to their history, the rice and water used in brewing. During the fair, we encountered 3 exhibitors who meet our interest, although they already have Hong Kong distributors, we still ask for quotations first. Also, we came across a relatively new brewery,which is currently seeking a Hong Kong distributor. We had the opportunity to taste their Daiginjo and Plum Wine, both of which impressed us greatly. We believe that further cooperation opportunities are likely to happen.

I found the E-badge and Click2match/Scan2match platforms to be useful. In the future, we hope to see more special products from various prefectures and cities in Japan, such as Otaru beer from Hokkaido and Bitter Gourd beer from Okinawa.

We are an importer and distributor of mainly Japanese imported sake from Taipei, supplying about 70 types of sake. Our main sales target is restaurants, and we have supplied about 300 local restaurant customers. We are mainly looking for Japanese sake, and also Japanese whisky and rum.

The biggest goal of this year's exhibition was to understand the Hong Kong market, so I exchanged ideas with a lot of Hong Kong sake distributors to learn more about Hong Kong's sales model. The industry has changed a lot after the pandemic and we are relatively cautious in our purchase, so I haven't placed any orders for the time being. However, I have already inquired interested Japanese manufacturers about the minimum order quantity and other information, and we will further study and negotiate with them later.

This is the second time for our company to participate in the HKTDC Hong Kong International Wine & Spirits Fair. The scale of the show is very large, the exhibitors are very diversified and internationalized. The directions of the venue are very clear, so I can easily find the target exhibition area. The atmosphere on site is very good, all kinds of hardware equipment, pre-planning, on-site execution are very professional. The whole exhibition process had sufficient time and resources such as escorts and translators. The e-badge is also very convenient. We will definitely participate in the fair again if we have the opportunity.

The wine industry has changed a lot in the past two years due to the pandemic. During the pandemic, there was a trend of stay-home consumption and even home use of wine mixing products. We mainly focus on restaurant customers, and we have been affected in these two years. After the pandemic, the industry has stabilized a bit, but it is still not at the same level as at that time.

Our business comprises wholesale, merchant acquisition, and supplier services. Our team primarily focuses on recruiting merchants and inviting them to set up online stores on HKTVMall to sell their products. Our main goal in attending the fair is to collect contact information for merchants from various regions, with whom we can explore partnership opportunities. We are open to collaboration with any type of wine distributor.

We've noticed that many of our exhibitors are not yet familiar with HKTVMall, indicating a significant potential for cooperation. While we haven't placed orders yet, we have engaged in discussions with a great number of overseas exhibitors regarding onboarding opportunities. Of particular interest are two Italian exhibitors. They offer a diverse range of wines with remarkable fruity flavors in both red and white varieties at affordable prices. Additionally, they feature self-designed labels for their bottles, creating an excellent opportunity for us to initiate collaboration.

The e-badge is very convenient as we sometimes forget to bring the physical card with us. Now we don’t have to worry about this anymore.

In the future, we hope to see more Korean exhibitors at the fair. The Korean market offers a wide selection of craft beers and soju that are worth exploring. Currently, there are limited options in the Hong Kong market. Some exhibitors have noted an increased interest in white wine in the Chinese market, particularly among a younger demographic, a trend that we believe also applies to Hong Kong. In recent years, the culture of wine tasting has gained popularity, with craft beer, white wine, red wine, and unique products such as soju and sake becoming popular choices among young consumers. Hong Kong appears to be a market with room for a wide variety of spirits. However, it still retains a conservative customer behaviour with limited acceptance of whisky and spirits, suggesting that the market may continue to be dominated by commonly-found spirits.

We are a Singapore-based distributor. We have always been in the habit of participating in exhibitions, we participated in 4 to 5 exhibitions every year on average in the past. At this fair, we are specifically looking for plant-based and non-alcoholic wines, with a focus on offerings from Spain and Germany.
I have a total of 20 business matching meetings arranged by HKTDC. I faced some challenges on the first day while trying to identify the wines I was looking for. Fortunately, HKTDC helped me filter the options and connect with 8 suppliers who offer plant-based and non-alcoholic wines. These business matching meetings have been highly effective and valuable. I also appreciate the Click2match app, which has been instrumental in scheduling meetings and maintaining digital records for easy reference.
During these meetings, I identified a highly promising supplier. Typically, our contract volume is around $300,000 USD. The suppliers will be presenting samples to our team, and we are likely to place orders with 2 of them. We see non-alcoholic wine as a strong trend, as it helps to boarder our customer profile and can boost our revenue. It also addresses taxation issues associated with importing alcoholic beverages.

We are one of the largest wine import companies in Korea, dealing in wine, whiskey, and sake imports. Typically, we source wine through various international partners and prefer direct interactions with them. In the past, we have attended events like Vinexpo and other fairs one to two times a year.

During this event, I am particularly looking for new wine products and exploring new industry trends and the France and Italy Pavilions interest me the most. Thus far, I've established 2 to 3 potential contacts, including one from France, one from Hong Kong specializing in whiskey cask business, and one from Italy. However, we have not made purchasing decisions as we are still evaluating pricing. Our typical order volume for wines priced between 10-20 USD exceeds a thousand units, while for fine wines priced over 500 USD, we tend to import fewer, approximately 100 units.

I find the E-badge very convenient. The Scan2match/Click2match platform is also useful, especially for our online communications with suppliers. We hope to see more American wines in future events.

I've observed that the Korean market tends to emphasize affordable and easy-drinking wines. However, we encounter some challenges in Korea, particularly concerning taxation and restrictions on using e-commerce for wine trading.

Our company primarily focuses on retail and import distribution, operating three bars and a supermarket chain in Malaysia. Additionally, we are beginning to explore opportunities in wholesale import distribution, with a particular interest in the premium market.

Our main objective at trade shows is to establish direct connections with wineries and acquire wines at competitive prices. We primarily sought red wines, as other varieties like white wines are less suitable for Malaysia's hot climate and were not part of our consideration. As arranged by the HKTDC, we met with around 10 companies. The fair exceeded our expectations, presenting many intriguing new products. One noteworthy example is cocktail launched by one of the exhibitors, offering non-alcoholic mixers. We have the flexibility to add the desired liquor locally when selling, reducing import duty costs and simplifying the cocktail preparation process. The taste profile is also well-suited for Malaysian preferences. Although we have not yet placed orders due to the time required for importation processes, we plan to launch the product initially in our bars and supermarkets. Subsequently, based on the response, we will explore further orders for distribution and wholesaling.

While I find the Scan2match/Click2match platform provided by the organizer valuable for contacting suppliers, I still prefer face-to-face discussions with manufacturers when possible, as it is more efficient. The e-pass system has proven to be highly convenient.

We are under the JD Retail which specializes in fast-moving products. Our department specializes in import business and has 4 main categories for global sales, wine is one of them. Our main goal is to find new products, meet with suppliers and learn about the latest industry knowledge. I would give this fair a 90 out of 100, given that I have achieved my expected goals.
This is my second time attending the fair, and in 2017 I participated in the forum on e-commerce. I have always recognized the fair because of the professionalism of the services provided and the fact that the show has allowed me to expand my business quickly. I need to visit France, Spain and Chile when I am sourcing global wine, but through the fair I don't need to travel from one country to another and still be able to meet with many international suppliers.

I am impressed by 5 exhibitors so far, and 2 of them are from Germany. In one of the exhibitors, I found a non-alcoholic wine which is very popular in China nowadays. Generally, non-alcoholic wines are quite sweet, but I found a refreshing non-alcoholic wine at the German Pavilion, which adopts the process of de-alcoholization to evaporate the alcohol while retaining the aroma of the wine. I've asked the exhibitor for details. I think this wine has a lot of potential and will discuss the details later. During the show, I was also able to meet with the supplier I was working with, and was able to communicate effectively with them about the problems that arose from the previous order. We also explored ways to improve, which was very efficient.

I think the German Pavilion did a good job in that the association gave us an overall introduction, so I could get some information at the beginning, and I also heard that exhibitors and buyers were satisfied. The business matching meetings, E-badge and Click2match/Scan2match platforms provided by HKTDC were also very useful.
After the pandemic, the overall consumption power and purchasing power of the Chinese market has been reduced, the average selling price of our wines used to be around 200RMB, but now it has been reduced to 120-150RMB. In terms of purchasing, as many importers are clearing out their inventories, we need to be more cautious in purchasing, and we will only place additional orders when it receives a positive response in the market.