Speakers Quote (2019)

Mr Jonathan Mildenhall

- If you don’t have room to fail, you don’t have room to grow
- Amazing things happen when you listen to the consumer

Mr Jonathan Mildenhall
  • Co-Founder & CEO, TwentyFirstCenturyBrand
  • Former Chief Marketing Officer, Airbnb
  • Former Vice President of Global Advertising Strategy and Creative Excellence , The Coca-Cola Company
Dr Marcelo Pascoa

Great marketing is the result of fearless creativity and bold brands willing to bring them to life.

Dr Marcelo Pascoa
  • Head of Global Brand Marketing, Burger King
Mrs Michelle Cordeiro Grant

Customer conversations should be the heart of your marketing and help you build a cohesive brand and community.

Mrs Michelle Cordeiro Grant
  • Founder and CEO, LIVELY
Mr Shuhei Tsuji

Not just telling a story/message, but changing society (even changing the law) through a campaign. Creativity has the power to change our world.

Mr Shuhei Tsuji
  • Creative Director, TBWA\HAKUHODO
Mr Frank Sliwka

Esports defines a new way of marketing for endemic and non endemic brands to tackle Generation Y and Z

Mr Frank Sliwka
  • Chief Operating Officer, EPULZE GAMING
  • Former Chief Operating Officer, ESL Asia
Mr Fu Peng

Today’s marketing is not only to perceive customer preferences and consumption patterns, but also have an in-depth understanding on their emotional needs. Gone were the days where brands had a monologue from its own perspective. The key to survive today is communicating with customers in a deeper level with empathy.

Mr Fu Peng
  • Director of International Business Department, JiangXiaoBai
Mr Allan Phang

Esports is the sport of the digital generation for Millennials and Generation Z Digital Natives. Marketers who understand the potential of esports will be clear winners of this sunrise industry.

Mr Allan Phang
  • Head of Esports, AirAsia
Mr Vincent Tsui

With people’s trust in social media dropping globally, people are spending much more time connecting with friends and family via private messaging apps. Dark social will be a new social channel for marketers to tap into.

Mr Vincent Tsui
  • Founder & CEO, Toast Communications Limited
Ms Angie Wong

Only brands with a true human purpose and the determination to make a difference to the world can win the minds as well as hearts of consumers.

Ms Angie Wong
  • Managing Director, Leo Burnett Shanghai
Ms Regina Hui

In today’s fast changing media environment, brand communications need to stay short, flat, and fast — just like sitcom, allowing consumers to easily connect with the brand anytime, anywhere.

Ms Regina Hui
  • Vice President, Communications, McDonald’s China
Mr Juno Mak

“no quote”

Mr Juno Mak
  • Creator, Kudos Films Ltd.
  • Creator, Imagine.Nation Entertainment Ltd.
  • Creator, Chapel of Dawn Co. Ltd.
Mrs Bonnie Chan Woo

With so many brands looking at Hong Kong as a focal place to grow commercially, it is also where they realise they can grow creatively.

Mrs Bonnie Chan Woo
  • Chief Executive Officer, Icicle Group Holdings Limited
Mr Derek Kwok

As 5G is on its way, marketers would be able to access an unprecedented volume of data at a faster speed. There are opportunities and challenges ahead on how to leverage machine learning for marketing to make smarter decisions and deliver better results to create competitive advantages, in a secure and user-privacy protected way.

Mr Derek Kwok
  • Head of Google Marketing Platform, Greater China & Korea, Google
*Information is subject to change without prior notice.