Opening Session
Dr Bernard Chan, JP, Under Secretary for Commerce and Economic Development, The Government of the Hong Kong Special Administrative Region of the People’s Republic of China
Dr Bernard Chan, JP
Under Secretary for Commerce and Economic Development, The Government of the Hong Kong Special Administrative Region of the People’s Republic of China
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Ms Margaret Fong, Executive Director, Hong Kong Trade Development Council
Ms Margaret Fong
Executive Director, Hong Kong Trade Development Council
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Dear Brands, Let’s Sail to the Future!
Ms Bozoma Saint John, Chief Marketing Officer, Endeavor
Ms Bozoma Saint John
Chief Marketing Officer, Endeavor
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Mrs Bonnie Chan Woo, Chief Executive Officer, Icicle Group Holdings Limited
Mrs Bonnie Chan Woo
Chief Executive Officer, Icicle Group Holdings Limited
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Dr Marcelo Pascoa, Head of Global Brand Marketing, Burger King
Dr Marcelo Pascoa
Head of Global Brand Marketing, Burger King
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Ms Mi Li, Head of Global Marketing, South China Morning Post
Ms Mi Li
Head of Global Marketing, South China Morning Post
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Mr Juno Mak, Creator, Kudos Films Ltd.
Mr Juno Mak
Creator, Kudos Films Ltd.
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Mr Jonathan Mildenhall, Co-Founder & CEO, TwentyFirstCenturyBrand
Mr Jonathan Mildenhall
Co-Founder & CEO, TwentyFirstCenturyBrand
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Mr Keiei Sho, Executive Officer, General Manager of Overseas Business Division, Calbee, Inc.
Mr Keiei Sho
Executive Officer, General Manager of Overseas Business Division, Calbee, Inc.
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Mrs Michelle Cordeiro Grant, Founder and CEO, LIVELY
Mrs Michelle Cordeiro Grant
Founder and CEO, LIVELY
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Agencies in the Era of Transformation
Agencies in the Era of Transformation
Mr James Reeves, Content Creator, Minimum Fat Content
Mr James Reeves
Content Creator, Minimum Fat Content
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Ms Angie Wong, Managing Director, Leo Burnett Shanghai
Ms Angie Wong
Managing Director, Leo Burnett Shanghai
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Mr Shuhei Tsuji, Creative Director, TBWA\HAKUHODO
Mr Shuhei Tsuji
Creative Director, TBWA\HAKUHODO
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Mr Nuntawat (Golf) Chaipornkaew, Founder and Creative Director, NAWIN consultant
Mr Nuntawat (Golf) Chaipornkaew
Founder and Creative Director, NAWIN consultant
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Mr Jam Wu, Creative Director, J. Walter Thompson Hong Kong
Mr Jam Wu
Creative Director, J. Walter Thompson Hong Kong
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Have Your Say!
Have Your Say!
Mr Lok Chi Hou (Sixtycents), Founder & CEO, Manner Culture Ltd.
Mr Lok Chi Hou (Sixtycents)
Founder & CEO, Manner Culture Ltd.
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Mr Vincent Tsui, Founder & CEO, Toast Communications Limited
Mr Vincent Tsui
Founder & CEO, Toast Communications Limited
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Mr Richard Juan, TV and online personality, model, actor and host
Mr Richard Juan
TV and online personality, model, actor and host
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Mr Tommy Ng, Assistant Art Director, Grey Group Hong Kong
Mr Tommy Ng
Assistant Art Director, Grey Group Hong Kong
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Ms Starry Lam, Junior Copywriter, Grey Group Hong Kong
Ms Starry Lam
Junior Copywriter, Grey Group Hong Kong
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Ms Patty Tang, Assistant Art Director, Havas Hong Kong
Ms Patty Tang
Assistant Art Director, Havas Hong Kong
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Ms Ching Ling Chong, Art Director, Havas Hong Kong
Ms Ching Ling Chong
Art Director, Havas Hong Kong
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Ms Venus Li, Art Director, Leo Burnett Hong Kong
Ms Venus Li
Art Director, Leo Burnett Hong Kong
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Ms Cyan Cheng, Copywriter, Leo Burnett Hong Kong
Ms Cyan Cheng
Copywriter, Leo Burnett Hong Kong
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Screen Integration Marketing: The Winning Formula For Tapping Into China Market
Screen Integration Marketing: The Winning Formula For Tapping Into China Market
Mr Remy Wong, Director of Business Development & Operation, 360 International Advertising Unit
Mr Remy Wong
Director of Business Development & Operation, 360 International Advertising Unit
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Mr Ivan Leung, Account Director, Aloha Group Limited
Mr Ivan Leung
Account Director, Aloha Group Limited
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Say Hi to the Cool China Gen Z
Say Hi to the Cool China Gen Z
Say Hi to the Cool China Gen Z
Prof Andrew Chan, SBS, JP, Executive Associate Dean (MBA) & Co-Director of Executive MBA Programme of the CUHK Business School, Head of Shaw College, The Chinese University of Hong Kong
Prof Andrew Chan, SBS, JP
Executive Associate Dean (MBA) & Co-Director of Executive MBA Programme of the CUHK Business School, Head of Shaw College, The Chinese University of Hong Kong
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Mr Jude Chan, Head of Digital & Innovation, Zenith China, Publicis Groupe
Mr Jude Chan
Head of Digital & Innovation, Zenith China, Publicis Groupe
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Mr Fu Peng, Director of International Business Department, JiangXiaoBai
Mr Fu Peng
Director of International Business Department, JiangXiaoBai
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Ms Li Hui, Partner, Shanghai Yitiao Network Technology Co., Ltd.
Ms Li Hui
Partner, Shanghai Yitiao Network Technology Co., Ltd.
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Mr Fu Yudong, General Manager of South China Marketing Centre, Ocean Engine
Mr Fu Yudong
General Manager of South China Marketing Centre, Ocean Engine
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Social Branding – Growing Customer Loyalty & A Better World
Social Branding – Growing Customer Loyalty & A Better World
Social Branding – Growing Customer Loyalty & A Better World
Dr Shih-chia Wu, Professional Consultant, School of Journalism and Communication, The Chinese University of Hong Kong
Dr Shih-chia Wu
Professional Consultant, School of Journalism and Communication, The Chinese University of Hong Kong
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Ms Regina Hui, Vice President, Communications, McDonald’s China
Ms Regina Hui
Vice President, Communications, McDonald’s China
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Mr Lap Ki Richard Tsang, Chairman, Strategic Public Relations Group
Mr Lap Ki Richard Tsang
Chairman, Strategic Public Relations Group
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Mr Andrew Ryder, Strategy Director, Edelman
Mr Andrew Ryder
Strategy Director, Edelman
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Mr Stephen Thomas, Head of Group Brand and Communications, AIA Group
Mr Stephen Thomas
Head of Group Brand and Communications, AIA Group
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The Power of Data: A Digital Marketing Formula – Mapping Out How to Win in China
The Power of Data: A Digital Marketing Formula – Mapping Out How to Win in China
Ms Cristina Ng, Business Development Director, iClick Interactive Asia Ltd.
Ms Cristina Ng
Business Development Director, iClick Interactive Asia Ltd.
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Mr Frankie Ho, General Manager, Baidu International
Mr Frankie Ho
General Manager, Baidu International
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How Augmented Intelligence (A.I.) Assist Influencer Marketing Campaign Management and Amplify the Brand Affinity?
How Augmented Intelligence (A.I.) Assist Influencer Marketing Campaign Management and Amplify the Brand Affinity?
Mr Edwin Wong, Founder and CEO, Cloudbreakr
Mr Edwin Wong
Founder and CEO, Cloudbreakr
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eSports: The ‘Next BigThing’ in Marketing
eSports: The ‘Next BigThing’ in Marketing
Mr Frank Sliwka, Chief Operating Officer, EPULZE GAMING
Mr Frank Sliwka
Chief Operating Officer, EPULZE GAMING
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Mr Allan Phang, Head of Esports, AirAsia
Mr Allan Phang
Head of Esports, AirAsia
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Mr Clearence Cheung, Head of Business, Emperor Esports Stars
Mr Clearence Cheung
Head of Business, Emperor Esports Stars
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Ms Nicola Piggott, Co-founder, The Story Mob
Ms Nicola Piggott
Co-founder, The Story Mob
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Data: New Currency for All (Consumers & Brands)
Data: New Currency for All (Consumers & Brands)
Data: New Currency for All (Consumers & Brands)
Mr Malcolm Ong, Head of Product, South China Morning Post
Mr Malcolm Ong
Head of Product, South China Morning Post
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Mr Andy Ann, Founder and CEO, NDN Group
Mr Andy Ann
Founder and CEO, NDN Group
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Mr Derek Kwok, Head of Google Marketing Platform, Greater China & Korea, Google
Mr Derek Kwok
Head of Google Marketing Platform, Greater China & Korea, Google
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Mr Michael Lim, Deputy General Manager, Marketing, HK Express
Mr Michael Lim
Deputy General Manager, Marketing, HK Express
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Ms Simois Ng, Head of Marketing Communications, Sony Hong Kong
Ms Simois Ng
Head of Marketing Communications, Sony Hong Kong
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Mrs Claire Stern, Senior Manager, Website & eCommerce, AXA China Region Insurance Company Limited
Mrs Claire Stern
Senior Manager, Website & eCommerce, AXA China Region Insurance Company Limited
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How to Win on Video and Search Engine Marketing
How to Win on Video and Search Engine Marketing
Ms Eva Ng, Industry Leader, Google
Ms Eva Ng
Industry Leader, Google
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How to Market via LinkedIn
How to Market via LinkedIn
Mr Gregory Chang, Head of Online Sales, LinkedIn Marketing Solutions, Greater China, LinkedIn
Mr Gregory Chang
Head of Online Sales, LinkedIn Marketing Solutions, Greater China, LinkedIn
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Opening Session
Opening Session
Mr Raymond Yip, Acting Executive Director, Hong Kong Trade Development Council
Mr Raymond Yip
Acting Executive Director, Hong Kong Trade Development Council
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Mr Yung Wai Hung, Philip, JP, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Hong Kong Special Administrative Region of the People's Republic of China
Mr Yung Wai hung, Philip, JP
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Hong Kong Special Administrative Region of the People's Republic of China
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Plenary Session 1 - Recipe for a Winning Brand
Plenary Session 1 - Recipe for a Winning Brand
Plenary Session 1 - Recipe for a Winning Brand
Ms Sara Riis-Carstensen, Head of Global Branding, De Beers and Former Director of Global Brand Development, LEGO
Ms Sara Riis-Carstensen
Head of Global Branding, De Beers and Former Director of Global Brand Development, LEGO
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Mr Uri Minkoff, CEO and Co-Founder, Rebecca Minkoff
Mr Uri Minkoff
CEO and Co-Founder, Rebecca Minkoff
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Mr Kei Suzuki, Director, Ryohin Keikaku Co., Ltd. (MUJI)
Mr Kei Suzuki
Director, Ryohin Keikaku Co., Ltd. (MUJI)
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Plenary Session 2 – Get Heard from the Social Media Crowd
Plenary Session 2 – Get Heard from the Social Media Crowd
Plenary Session 2 – Get Heard from the Social Media Crowd
Mr Evan Greene, Chief Marketing Officer, The Recording Academy (The GRAMMYs)
Mr Evan Greene
Chief Marketing Officer, The Recording Academy (The GRAMMYs)
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Mrs Beverly W. Jackson, VP, Social Portfolio Strategy, MGM Resorts International
Mrs Beverly W. Jackson
VP, Social Portfolio Strategy, MGM Resorts International
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Mrs Maya Hari, Vice President, Asia Pacific, Twitter
Mrs Maya Hari
Vice President, Asia Pacific, Twitter
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Mr Assaf Tarnopolsky, Director, Marketing Solutions, South East Asia, North Asia & Japan, LinkedIn
Mr Assaf Tarnopolsky
Director, Marketing Solutions, South East Asia, North Asia & Japan, LinkedIn
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Mr JiPeng Men, Vice President, Head of Marketing Division, JD.com
Mr JiPeng Men
Vice President, Head of Marketing Division, JD.com
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Plenary Session 3 – Innovation Shaping New Marketing Frontiers
Plenary Session 3 – Innovation Shaping New Marketing Frontiers
Plenary Session 3 – Innovation Shaping New Marketing Frontiers
Mr Guy Parsonage, Partner, Experience Centre, PricewaterhouseCoopers Consulting Hong Kong Limited
Mr Guy Parsonage
Partner, Experience Centre, PricewaterhouseCoopers Consulting Hong Kong Limited
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Mr Joshua Grossberg, Group Creative Director, McCann New York
Mr Joshua Grossberg
Group Creative Director, McCann New York
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Mr Kazuhiro Shimura, Creative Director, Dentsu Inc.
Mr Kazuhiro Shimura
Creative Director, Dentsu Inc.
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Mr Spencer Wong, Chairman and Chief Creative Officer, McCann & Spencer
Mr Spencer Wong
Chairman and Chief Creative Officer, McCann & Spencer
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Mr Peter Lefebvre, Creative Director, Leo Burnett
Mr Peter Lefebvre
Creative Director, Leo Burnett
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VIP Luncheon
VIP Luncheon
Mr Rohit Bhargava, President & Founder, Non-Obvious Company
Mr Rohit Bhargava
President & Founder, Non-Obvious Company
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Breakout Session 1 – The Fine Art of Customer Engagement in Asia
Breakout Session 1 – The Fine Art of Customer Engagement in Asia
Breakout Session 1 – The Fine Art of Customer Engagement in Asia
Dr Royce Yuen JP, Co-founder and CEO, MaLogic Holdings Limited
Dr Royce Yuen JP
Co-founder and CEO, MaLogic Holdings Limited
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Ms Gunyarak Piyakhun, First Executive Vice President (Marketing Strategy & Business Intelligence), Siam Piwat Company Limited
Ms Gunyarak Piyakhun
First Executive Vice President (Marketing Strategy & Business Intelligence), Siam Piwat Company Limited
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Mr Kosuke Sogo, CEO & Co-founder, AnyMind Group
Mr Kosuke Sogo
CEO & Co-founder, AnyMind Group
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Ms Jennie So, General Manager, International, SINA Corp & Weibo Corp
Ms Jennie So
General Manager, International, SINA Corp & Weibo Corp
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Mr Erwan Heussaff, Founder, The Fat Kid Inside Inc.
Mr Erwan Heussaff
Founder, The Fat Kid Inside Inc.
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Breakout Session 2 – On the Pulse of the Cool New China
Breakout Session 2 – On the Pulse of the Cool New China
Breakout Session 2 – On the Pulse of the Cool New China
Professor Larry Ka Yeung Poon, Adjunct Associate Professor of the Department of Marketing, The Chinese University of Hong Kong
Professor Larry Ka Yeung Poon
Adjunct Associate Professor of the Department of Marketing, The Chinese University of Hong Kong
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Ms Viveca Chan, Chairman and Chief Executive Officer, WE Marketing Group
Ms Viveca Chan
Chairman and Chief Executive Officer, WE Marketing Group
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Ms Mia Chen, Head of Marketing, Airbnb China
Ms Mia Chen
Head of Marketing, Airbnb China
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Mr Chihkai Huang, Brand Director, Pechoin
Mr Chihkai Huang
Brand Director, Pechoin
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Mr 3water Li, Founder, W
Dialogues with Creative Minds Series 1 – Dialogue with Women Marketers
Dialogues with Creative Minds Series 1 – Dialogue with Women Marketers
Dialogues with Creative Minds Series 1 – Dialogue with Women Marketers
Ms Bonnie Chan Woo, Chief Executive Officer, Icicle Group Holdings Limited
Ms Bonnie Chan Woo
Chief Executive Officer, Icicle Group Holdings Limited
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Ms Sara Riis-Carstensen, Head of Global Branding, De Beers and Former Director of Global Brand Development, LEGO
Ms Sara Riis-Carstensen
Head of Global Branding, De Beers and Former Director of Global Brand Development, LEGO
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Ms Julieta Leong, Deputy Director - Marketing & Events (HK), Lan Kwai Fong Group
Ms Julieta Leong
Deputy Director - Marketing & Events (HK), Lan Kwai Fong Group
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Dialogues with Creative Minds Series 2 – Branding and Marketing Tips for Start-ups
Dialogues with Creative Minds Series 2 – Branding and Marketing Tips for Start-ups
Dialogues with Creative Minds Series 2 – Branding and Marketing Tips for Start-ups
Mr Alvin Lam, Managing Partner, T12M Ventures Ltd.
Mr Alvin Lam
Managing Partner, T12M Ventures Ltd.
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Mr Tommy Li, Creative Director, Tommy Li Design Workshop Limited
Mr Tommy Li
Creative Director, Tommy Li Design Workshop Limited
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Mr Billy Chung, Director of Business Development, GoAnimate
Mr Billy Chung
Director of Business Development, GoAnimate
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Breakout Session 3 – Tell Me a Story…About Content Marketing
Breakout Session 3 – Tell Me a Story…About Content Marketing
Breakout Session 3 – Tell Me a Story…About Content Marketing
Dr Esterina Nervino, Chief Editor, Retail in Asia
Dr Esterina Nervino
Chief Editor, Retail in Asia
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Mr Tony Chow, Regional Director, Creative & Content Marketing, Asia Pacific, Marriott International
Mr Tony Chow
Regional Director, Creative & Content Marketing, Asia Pacific, Marriott International
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Mr Sehgeun Choi, Senior Creative Director, INNORED
Mr Sehgeun Choi
Senior Creative Director, INNORED
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Mr Vincent Tsui, Founder & CEO, Toast Communications Limited
Mr Vincent Tsui
Founder & CEO, Toast Communications Limited
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Breakout Session 4 – A Look at the Present and Future of Data-driven Marketing & Advertising
Breakout Session 4 – A Look at the Present and Future of Data-driven Marketing & Advertising
Breakout Session 4 – A Look at the Present and Future of Data-driven Marketing & Advertising
Mr Korey Lee, Director, Data Analytics and Insights, South China Morning Post
Mr Korey Lee
Director, Data Analytics and Insights, South China Morning Post
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Mr Alan Boydell, Co-founder, Global Director of Insights & Analytics, 55 the data company
Mr Alan Boydell
Co-founder, Global Director of Insights & Analytics, 55 the data company
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Mr Alan Tsui, Audience Analytics and Partnerships Lead, Asia Miles
Mr Alan Tsui
Audience Analytics and Partnerships Lead, Asia Miles
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Mr Alex Sibois, Managing Director APAC, Lotame
Mr Alex Sibois
Managing Director APAC, Lotame
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Mr Scott McBride, Chief Digital Officer, IPG Mediabrands APAC
Mr Scott McBride
Chief Digital Officer, IPG Mediabrands APAC
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Mr Stephen Dolan, Managing Director, APAC, Integral Ad Science
Mr Stephen Dolan
Managing Director, APAC, Integral Ad Science
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Mr Timothee Semelin, Director of Digital Marketing and Transformation, Rosewood Hotel Group
Mr Timothee Semelin
Director of Digital Marketing and Transformation, Rosewood Hotel Group
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Happy Hour
Happy Hour
Happy Hour