Seminar and Speakers
Tradition and culture are the DNA upholding value of man-kind. How could we use creativity as a tool, to reinterpret, rejuvenate, revitalize traditional cultural value and be able to reflect and visualize the spirit in different forms, creating more sustainable products, experiences and solutions with higher commercial values and more business opportunities?
The "Hong Kong Creative in Business" seminar serves as a platform for Hangzhou cultural industry companies to exchange with Hong Kong's experienced design, branding and licensing experts on topics 1) how to reinforce the core brand value by injecting traditional cultural elements; 2) how to develop a comprehensive branding strategy in compliance with the core brand positioning; 3) how to deploy licensing marketing to acquire critical market share in time-effective manner. Speakers will share their insights and practical experience with the audience.
19 Sep 2019 Seminar Area, 2/F, Hall B, White Horse Lake International Convention and Exhibition Center, Binjiang District, Hangzhou |
14:00 - 14:30 | Registration |
14:35 - 14:40 | Opening Remarks by Mr Alan Zhou, Zhejiang representative of Hong Kong Trade Development Council | |
14:40 - 14:45 | Speech by Representatives from Hangzhou City | |
14:45 - 16:00 | ‘Hong Kong Creativity in Business’ Seminar
MC:
Speakers:
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16:00 – 16:30 | Panel Discussion |
- 杭州市文化創意產業發展中心
- Hangzhou Cultural and Creative Industry Expo Organizing Committee Office
- Company Branding Development Association of Hangzhou
- Hangzhou Creative Design Center
- Hangzhou Talents Association for Cultural and Creative Industry
- Hangzhou Industrial Design Association
- Hangzhou Gift Commerce