Tea Reception & Registration
Opening Session
Welcome Remarks
- Ms Margaret Fong
Executive Director, Hong Kong Trade Development Council
Opening Remarks
- Ms Eliza Man-ching Lee, JP
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism),
The Government of the Hong Kong Special Administrative Region
Asian Licensing Market Outlook
The licensing industry in Asia continues to grow with the middle-class population and the rapid development of Asia’s emerging markets. According to the latest Annual Global Licensing Industry Survey conducted by Licensing International, Asia accounted for 12% of the US$280 billion of global retail sales of licensed merchandise in 2018 and was the third largest licensing market of the world. Mainland China, with the 6.5% year-on-year increase, which is the highest among all Asian countries, remained the second largest licensing market of Asia. Our panel of experts will analyse the latest market trends in Asia’s licensing industry and shed lights on opportunities ahead.
Panel Chair
- Ms Maura Regan
President, Licensing International
Speakers
- Ms Lisa Reiner
Managing Director, Europe & Asia Pacific, Beanstalk - Mr Mark Coleman
Vice President, Asia Pacific and Middle East, National Geographic - Ms Claire Gilchrist
Vice President, Asia Pacific, Hasbro Consumer Products
Coffee Break
From Brand Licensing to Lifestyle Experience
Licensing is increasingly used by brands as the brand extension strategy to expand beyond core business, strengthen the bond with consumers, expand new market segments and generate new revenue source. On the other hand, manufacturers and retailers, edu-tainment and F&B businesses are actively seeking collaboration with brands to add values to their products and services. Today, brand variety has also diversified from characters and animations to art, culture, corporates, collegiate and music properties, creating huge business opportunities and cultivating different market landscape to the licensing industry. In this session, industry experts will share their successes in extending their brands to lifestyle products and services and creating unique brand experience to customers.
Panel Chair
- Ms Maura Regan
President, Licensing International
Speakers
- Mr Tien Yue Chen
Executive Director, Royal Selangor Marketing Sdn Bhd - Ms Stefania Perletto
Licensing Manager, AS Roma - Mr Robert Goodchild
Head of Licensing, Aardman Animations Limited - Mr Yu Chen Lai
General Manager, Fine Entertainment Ltd
Gaming and Esports Licensing
Gaming and Esports have become the mainstream entertainment in the recent years. According to the latest Newzoo market reports, revenue of the global gaming market reaches US$152.1 billion in 2019 with a 9.6% year-on-year growth and Asia accounts for 47% of the global share. Spinning off from the Gaming industry, Esports’ global revenue grows by 26.7% attaining US$1.1 billion in 2019, and Mainland China has become the second largest Esports market representing 19% of the global market share. In this session, industry pioneers will unveil the business opportunities brought by the license-based Gaming and Esports activities ranging from media rights and tournaments, games publishing, merchandising and ticketing.
Penal Chair
- Mr Wilson Chow
PwC Global Technology, Media and Telecommunications Industry Leader
Speakers
- Mr Daniel Amos
Head of Esports, Difuzed - Mr Patrick Mahoney
Co-Founder and CEO, We are Nations Group
Information updated on 27 December 2019
* The above programme is subject to change without prior notice.
The Rise of Cultural and Creative Licenses
Cultural and creative contents have emerged to become ubiquitous licenses pervading merchandises and services of our everyday lives. Aside from the market drives, governments are also supporting their museums, galleries and libraries to turn their collections of arts, paintings, photographs, publications and cultural heritages into digital archives for licensing use.
Clearly, the booming social media, growing open data application and promotion of sharing economy have largely expanded the reach of culture and creative contents to business and consumers. The movement ignites the creations of derivative licenses, and even turns consumers into content creators and licence owners, bringing new challenges and opportunities to the licensing space.
In this session, industry pioneers will discuss the latest development of cultural and creative contents and unveil the huge business opportunities in transforming these contents into licenses.
Panel Chair
- Ms Maura Regan
President, Licensing International
Speakers
- Mr Satoshi Kobori
Executive Vice President, ARTEFACTORY Inc. - Mr Douglas McCarthy
Collections Manager, Europeana Foundation - Ms Huazhen Yang
Director of Museum, Museum of Chengdu Huazhen Tibetan and Qiang Culture - Mr Stanley Yeung, JP
CEO, Brands United Limited - Mr Yoshito Abe
Managing Director, GignoSystem Japan, Inc
Direct-To-Retail (DTR) occurs when a licensing agreement specifies the retailer as the licensee and distributor of the licensed merchandise. Retailers are keen to use DTR to stay competitive in the market and increase profit margins. Licensors are also open to DTR for shortening the products’time-to-market and gathering direct consumer feedback for their licensed merchandise. In this session, successful retailers in Asia will share their intellectual property sourcing needs and requirement for licensing co-operations, as well as their successful licensing experiences.
Panel Chair
- Ms Maura Regan
President, Licensing International
Speakers
- Mr Tien Yue Chen
Executive Director, Royal Selangor Marketing Sdn Bhd - Ms Anna Charisse Sumulong
Marketing Director, Jollibee Foods Corporation - Ms Andrea Leung
General Manager (Leasing Marketing & Promotions), Sino Group - Ms Cindy Wu
Senior Director, New Brands Business Marketing Department, Xtep (China) Co. Ltd
With the broadened intellectual property varieties and the increasing crossover promotions nowadays, branded merchandises and services have become a part of our everyday lives. Many manufacturers are seeking collaborations with brands to add value to their products, expand their market and generate more revenue source. In this session, experienced manufacturers will discuss the opportunities brought by licensing to their core business and how they manage the transition to become licensees.
Panel Chair
- Ms Tani Wong
Managing Director, Greater China and Southeast Asia, Licensing International
Speakers
- Ms Esther Wong
President, Acestar Concept Ltd - Mr Tony Zhu
Managing Director, Vipo Global Limited - Mr William Shum
Founder and CEO, Memorigin Watch Company Limited
Information updated on 27 December 2019
* The above programme is subject to change without prior notice.