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Opening Session
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Ms Eliza Man-ching Lee, JP
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
The Government of the Hong Kong Special Administrative Region
The Government of the Hong Kong Special Administrative Region
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Plenary Session (I): Asian Licensing Market Outlook
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Plenary Session (II): From Brand Licensing to Lifestyle Experience
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Thematic Session (I): Gaming and Esports Licensing
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Thematic Session (II): The Rise of Cultural and Creative Licenses
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Ms Huazhen Yang
Director of Museum, Museum of Chengdu Huazhen Tibetan and Qiang Culture
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Dialogue with Star Licensees (I): Direct-To-Retail
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Ms Cindy Wu
Senior Director, New Brands Business Marketing Department, Xtep (China) Co. Ltd.
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Dialogue with Star Licensees (II): Meeting Manufacturers
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Ms Tani Wong
Managing Director, Greater China and Southeast Asia, Licensing International
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