Basics of Licensing

Speaker

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  Ms Tani Wong
  Managing Director, Greater China and Southeast Asia, Licensing InternationalDetailsHide
  

  Tani is a veteran in the licensing business with in-depth knowledge about licensors, licensees and various aspects of licensing. She has been working in the industry for over 20 years and is completely dedicated to grow the licensing community in the region. She heads up Licensing International Greater China offices in Hong Kong and Guangzhou since 2009.
  
  She joined Warner Bros. in 2002. She managed all aspects of licensing business including merchandise, publishing, promotions and events for Asia and successfully led the licensing team to maximize the revenue potential via participation in blockbuster movies, and to strengthen evergreen properties through implementation of new business initiatives. She also focused her time on coaching licensing agents and ensuring that best practices were shared within the region to have a win-win business situation.
  
  Prior to that, Tani worked at Consumer Products of The Walt Disney Company where she concreted her experience and expertise in the capacity of marketing and category sales. The working years in Disney Consumer Products had cultivated her enthusiasm of licensing in later years.

Licensing and the law – Intellectual property management

Speaker

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  Ms Minjie Xi
  Partner, Jingtian & GongchengDetailsHide
  

  Founded in the early 1990s, Jingtian & Gongcheng is one of the first private and independent partnership law firms in China. Since its inception, the firm has been dedicated to providing clients with high-quality and efficient legal services and grown into one of the top full-service law firms in China. The firm is active in a wide variety of practices and is recognized as industry leader in Intellectual Property, Capital Market, Merger & Acquisition, Outbound Investment, Dispute Resolution, PE/VC Investments, Art Law, Entertainment Law, Sports Law and etc., and has become well-known overseas, too. Jingtian & Gongcheng advises clients through its headquarters in Beijing and through offices in Shanghai, Shenzhen, Chengdu, Tianjin, Nanjing and Hong Kong SAR. Lawyers in Jingtian & Gongcheng are not solid in legal expertise and rich in legal practice experience, but are well equipped with in-depth and insightful observation, understanding and experience in the industries they serve, which enable them not only to solve immediate legal problems and challenges the clients face, but also to provide clients with in-depth and one-stop legal service total solutions to support clients’ sustainable growth and development.

The pluralistic cooperations of virtual intellectual properties

Speaker

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  Ms Zirui Ao
  General Manager of IP Cooperation Department, Beijing Shijianwanxiang Culture & Media Co, Ltd.DetailsHide
  

  "Xin Shixiang is one of the biggest subscription channels (normally knowns as WeChat Official Account) based on WeChat (the biggest messaging and social media app in China) with more than 10 million followers, of which professional women aged 20 to 40 take the largest proportion, about 7 million.
  
  The contents generated by TheFair has an average daily reading of more than 600,000, part of which has successfully become a national hot topic and has engaged tens of thousands of users to participate in the related events. Good cases in point: Running Away from Beijing, Shanghai, and Guangzhou in 4 Hours\Books on the Subway\Good Night Text Plan\Women over 30\Me, 39.

How to build a licensing program with limited budget

Speaker

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  Ms Noletta Chiu
  Executive Director, Medialink Group LimitedDetailsHide
  

  Medialink Group Limited (2230.hk) is a leading distributor of third-party owned media content headquartered in Hong Kong SAR with presence in China, Japan and South East Asia. The Group has been engaging in the business of media content distribution for over 18 years, and also operates the brand licensing business. Under the media content distribution business, the Group cooperates closely with media content licensors through entering into content distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films. Under the brand licensing business, the Group is involved in licensing of various rights in relation to brands owned by brand licensors including ‘merchandising rights’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region. According a report issued by Frost & Sullivan, the Company ranked number one among Japanese animation distributors in the PRC in terms of revenue in 2017.

How E-tailers build the ecosystem of licensed products retail

Speaker

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  Mr Ron Chen
  Service Platform General Manager, JD.COMDetailsHide
  

  Jingdong Mall is dedicated to building a one-stop shopping platform, serving hundreds of millions of Chinese families through the establishment of three major business groups, namely, rapid consumption, electronic entertainment and fashion life, and meeting consumers' increasingly diverse consumer needs with a development trend far higher than the average growth rate of the industry. Jingdong Mall has completed the full range of coverage, consumer goods, 3C, home appliances and other advantages of the annual turnover exceeded 100 billion.

The growth of original brand HAPPIPLAYGROUND

Speaker

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  Mr Wai Ping Szeto
  Founder, Setoping International LimitedDetailsHide
  

  Setoping International Limited is a registered company in Hong Kong holding the copyright of the Happiplayground and licensing HPG brand worldwide. In a short period of 6 years, we have licensed almost 400 products, including clothing, phone accessories, daily items, stationary, toys and theme settings. In the future, we will focus in South East Asia, aim to putting HPG, a original Hong Kong brand, onto the world market.
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  Mr Ka Ming Kwong
  Founder, Setoping International Limited

Licensing and the law – protecting your brand

Speaker

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  Mr James Choi
  Senior Associate, Ella Cheong & Alan Chiu, Solicitors & NotariesDetailsHide
  

  Ella Cheong & Alan Chiu, Solicitors & Notaries (ELLALAN) was previously known as Ella Cheong Law Office. Ms.Ella Cheong is recognized as one of the best woman lawyers in Asia. Given her profound experience in licensing of IP, franchising and IP exchange, she is broadly respected for her remarkable reputation in IP practice.
  
  Recognized by Asian Legal Business (2015) as one of the top lawyers under the age of 40 in Asia, Mr.Alan Chiu is renowned for his excellence in combating impersonation, handling IP disputes and strategy consultation. Following the arrival of Alan and his team, we changed their name to Ella Cheong & Alan Chiu (ELLALAN) with effect from 17 October 2016. With an expanded team of over 30 people of diversified background, apart from IP, we are now able to offer legal services in a wider range of practice areas including business contract, M&A, civil and commercial litigation, defamation, privacy law, entertainment law, mediation and arbitration, employment, shareholder disputes, sale and purchase of property, injuries by accident, wills, international notorization and appointed attesting in China.
  
  Between Ella, as a Notary Public, and Alan, as a China-Appointed Attesting Officer appointed by the PRC Ministry of Justice, our firm can provide the services of both notorization and attesting of all documentation for use throughout the world.
  
  Separately, Ella also founded, at the invitation of the Singapore government, the Singapore firm of Ella Cheong LLC and a supporting office in Kuala Lumpur, which will provide comprehensive IP services in the 10 ASEAN countries, namely Singapore, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Lao PDR, Cambodia and Brunei Darussalam.